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With remarketing, we can reach customers who have shown an interest in your product or service by visiting your site, and show them relevant ads across our Display Network. It's a powerful way to match the right people with the right message.
To use remarketing, we tag pages of your site that correspond to certain categories you want to promote. For example, we could add a “TV” tag on all of the pages where you sell televisions. We can then create a campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who’ve visited these pages as they browse sites across our Display Network.
Healthspan wanted to ensure that its core product range performed equally well online, approaching integrated digital marketing agency NetBooster in February 2011Read more