Attribution

Attribution

Our in-house ad operations team has over 10 years experience in running display campaigns for large publishers and ad networks. This knowledge, combined with our automatic optimisation guarantees a successful campaign from start to finish. It’s the NetBooster way.

Looking beyond the last click

The days of attributing all the value in a sales cycle to the last click are coming to an end. Users are interacting with a larger variety of media and each has an effect on the final sale. At NetBooster we look beyond the last click to show the value of each channel. This gives a much more rounded view of what works and what doesn’t and how one channel influences another allowing more efficient optimisation and a more accurate view of the most valuable placements and services.
Funnel diagram

View all campaigns together

  • NetBooster analyzes all the clicks in the user journeys that led to conversion
  • That data informs the buying of other channels at the top of the funnel
  • When a user converts, NetBooster’s system – in near real-time – goes up the funnel to look for related media buys

Why NetBooster?

Find out what our clients have to say about us.


Case: SEO campaign gives Healthspans' online visibility a lift

Case illustration

Healthspan wanted to ensure that its core product range performed equally well online, approaching integrated digital marketing agency NetBooster in February 2011

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NetBooster event: UK Search Benchmark Report of the year!

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Based on a survey of more than 750 companies and agencies, making this the most authoritative report on the UK SEM marketplace.

15.07.2013 - Read more


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