Google Analytics

Google Analytics can be used to measure the impact of changes on a website, and is a great tool for optimisation purposes.

Many companies already have Google Analytics set up for their websites, but often they are only touching the surface of what it can do.

As a Google Analytics Certified Partner, we can put the full power of Google Analytics at your fingertips, assisting with configuration, training and the setting up of Google Analytics success (KPIs), for your company or organisation.

Google Analytics Certified Partner

Visitor and campaign measurement

Once you’re fully versed in Google Analytics, it becomes an indispensable tool for monitoring visitor behaviour and measuring the effectiveness of your campaigns. From Google AdWords to email and display, Google Analytics analyses the impact of every type of campaign in a number of ways, so you can be sure of the effect your digital marketing is having on your business.

Through Google Analytics you can measure:

Your campaign impact – how various campaigns relate to each other and how they work for different types of visitors
Which campaigns are most effective compared with key goals
Campaign visitor behaviour in relation to other visitors – do they buy more, look at more pages or spend more time on the site?
The costs of acquiring new customers through a campaign
Return on Investment (ROI) based on accurate data and reporting

By drawing out this information, you are in a strong position to optimise your website effectively and document the impact as you go.

At NetBooster, we work with you to make sure you understand Google Analytics’ full scope and how to implement it, because we know it will make your management decisions easier. Always having the knowledge you need at your disposal is invaluable.

Adobe Omniture

The impact of e-commerce

Google Analytics is perfect for measuring and tracking e-commerce activity, allowing you to follow the development of sales, ROI, newsletter sign-ups, downloads or other positive outcomes on your website.

We can help you get the most out of Google Analytics e-commerce monitoring functionality; answering questions like:

What generates the most sales/email enquiries?
What keywords generate the highest revenue?
What contribution do referring websites and search engines make to sales?
How many visits are there to the website before a user becomes a customer?

What’s more, by using Google Analytics ‘funnel analysis’, you have the opportunity to visualise different types of processes on your site – from making a purchase and subscribing to placing a booking – so you can iron out any issues.

Working with us, you’ll be able to use Google Analytics to take your e-commerce to the next level, gaining the clearest understanding of how your website is working for you and your customers.

NetBooster has provided these services to:

Confused.com and Laura Ashley

We can also attribute the conversions you acquire via the telephone using our 'Call Tracking' solution