Guava CEO Nils Carlsson joins parent company Netbooster as Chief Operating Officer

NetBooster, the leading independent European interactive communication agency, today announced the strengthening of its Executive Committee with the appointment of Nils Carlsson, as Group Chief Operating Officer (COO).

Nils Carlsson joins Netbooster from Guava A/S, a Danish based subsidiary of Netbooster which operates in Denmark, Finland, Norway, the UK and Sweden of which he was CEO.

In the second half of 2010, NetBooster initiated a process of operational integration of Guava A/S, in order to benefit from synergies between the two groups and to optimise its organisation to the benefit of its customers and shareholders. Nils Carlsson’s appointment as Chief Operating Officer is consistent with this strategy. This approach will enable the Group to strengthen its organisation and operational synergies, as well as to expand its offering to the benefit of its international customers.

Nils Carlsson brings with him 16 years of experience in top management positions in the Telecom, Internet and Multimedia industries to NetBooster. Prior to joining Guava A/S, Nils’ duties included the positions of Vice-President – Marketing & Sales for Telenor AB and Manager for the Vodafone Group.

Nils Carlsson, NetBooster’s new COO stated: “I am very pleased with this opportunity to complete the operational merger of NetBooster and Guava, which is aimed at enhancing synergies and further improving the quality of service provided to our customers, as well as our profitability.”

Pascal Chevalier, NetBooster’s CEO, added: “I found in Nils a person who is very committed to the development of our company, a great professional who meets his targets and a leader respected by his teams. He has all the necessary qualities to oversee NetBooster Group’s operations and accelerate our virtuous international expansion, while at the same time further improving our operating excellence and profitability.”

The Managers of NetBooster’s European subsidiaries will now report to Nils Carlsson.

-ENDS-

For further information, interviews or images please contact:

Steve Green/Tim Banks
Midnight Communications
(0) 1273 697170 / 07775 677101
www.midnight.co.uk

About NetBooster

Established in 1998, NetBooster, an independent interactive communication group, makes its expertise available to its clients for Internet marketing: search engine optimisation, search engine marketing, affiliation, online media, creation, CRM and social networks. The Group is established in France, Italy, the UK, Spain, Germany, Finland, Denmark, Sweden, the Philippines, China and Brazil and is managed by Pascal Chevalier. NetBooster employs a workforce of nearly 450 people. Over the 2009 financial year, Netbooster Group reported cumulative sales of € 55 million (€ 31 million for NetBooster, € 24 million for GUAVA AS). It carries the OSEO-ANVAR seal of approval as an “Innovative Business” and thus its shares are eligible for FCPIs (French Mutual funds).

About Guava

Guava is a performance focused integrated digital marketing agency with offices in the UK, Demark and Sweden.

With a diverse client base including RBS Insurance, Argos and Accor Hotels, Guava delivers a broad spectrum of services from Search Marketing (SEO & Paid Search), Web Development and Analytics, through to Display Advertising, Facebook Marketing and Social Media.

As part of the NetBooster Group, an independent global digital performance marketing agency, Guava is part of an international group of 530 employees across 11 offices across the globe, providing savvy digital marketing campaigns which deliver the very best results regardless of scale, budget or location.

For more information about the search engine marketing services provided by Guava, please contact Martin Dinham on 0870 063 0707 or email uk@guava.com www.guava.co.uk