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  • Posted on 12 September 2014

One Click Curve to Rule them all

Gary Moyle, Head of SEO at NetBooster UK, finished off a busy week by attending brightonSEO, one of the most popular and respected natural search conferences in the UK, where he presented a study from NetBooster into how click through rates (CTR) in natural search are changing in 2014.

Following on from the good work in previous CTR studies by Slingshot and Catalyst, NetBooster created a click curve for the top 30 results and measured influence of brand bias and long tail searches on CTR.

Non-Branded Query CTR

Non-Branded CTR Top 30

NetBooster’s click curve for non brand search queries shows that we need to think beyond the top 10

Using search query data from Google UK for a wide range of leading brands based on millions of impressions, NetBooster were able to gain insights into how CTR in natural search has evolved beyond those shown in previous studies by Slingshot, Catalyst and those based on the leaked AOL data.

For a re-cap of Gary’s speaking slot his presentation slides have been shared below.

A extensive CTR whitepaper will also be released in the coming weeks. If you would like to be notified when the Whitepaper is available for download please click the link below and complete the short form to be added to the list.

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Posted by Gary MOYLE (Head of SEO, UK)