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18 May 2012, London: International digitally focused marketing and technology agency NetBooster, today announced the launch of its 17th international office in the UK, providing a central London location for the company’s new international headquarters.
NetBooster UK, part of the NetBooster Group, offers a holistic approach to technology, creativity and media; bringing together enterprise level tools with the expertise and local insight of 450 experts across the globe. This combined with an expansive partner network, enables NetBooster to deliver campaigns worldwide. .
This strong local presence and expert market knowledge, combined with intricate analysis of live data, enables NetBooster to deliver multi-territory paid and organic search, display advertising and real time bid management, analytics, CRM, mobile, social media marketing and design and build services, via a single bespoke team for each client.
This ‘One Team’ approach enables the company to offer effective data driven campaigns regardless of scale, budget or territory, with international clients including Guess, Europcar, Accor and Disneyland Resort Paris.
NetBooster launches with a UK team of 80 headed-up by Managing Director, Chris Simpson, former VP of Search at TradeDoubler, alongside 10 international staff including NetBooster’s CEO, Group Marketing, HR and IT Directors and its International Head of SEM.
NetBooster UK is part of the NetBooster Group, one of Europe’s largest independent digitally-focused marketing organisations, which has been built via the tactical acquisition of some the best performers in each of its local markets.
Integrated digital agency Guava, which has offices in UK, Denmark and Sweden, is also part of NetBooster Group. From today Guava will be rebranded as NetBooster, which will now benefit from Guava’s significant in-house expertise and client portfolio which includes The Range, Healthspan and Argos.
Commenting on the launch, Managing Director, Chris Simpson, said: “I’m delighted to be bringing together two of the very best digital marketing teams in the UK to create something greater than the sum of their considerable parts. We genuinely can and do deliver global campaigns with local insight making our delivery to the specific requirements of clients not being hindered by old structures”.
NetBooster Group CEO, Raphael Zier, added: “The ambition for NetBooster in the UK is simple – to unsettle the status quo and lead the market, as we have done successfully in other countries.
“Unlike media agencies we are native in digital, so understand and interpreting real-time comes naturally to us. Also, because we use our local agencies across the globe to create ‘One Team’, we can deliver incredibly flexible, reactive and client-focused service. So on either a local or global level, NetBooster is what every agency should be.”
NetBooster is listed on the Paris Stock Exchange (ALNBT:EN Paris) with turnover exceeding €83 million for the 2011 fiscal year, increasing by 84.4% on 2009/10 and with over $160 million spent with Google alone in 2011.