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Search Engine Optimisation (SEO) Director Edward Cowell will be speaking at Search Engine Strategies London.
SES London is the leading search marketing conference in Europe and continues to get bigger and better year-on-year. Bringing together the industry's brightest minds and most seasoned practitioners, it truly is a wealth of search and online marketing nuggets.
We all know how to develop sites to be search friendly, but how do we architect sites for the rapidly evolving cross-media challenges of social-media, real-time, and user-generated content. Learn how to design and deploy a next-generation site architecture that maximizes your chances of findability no matter where and how searchers look for you.
9:00-10:00am - Conference Welcome & Morning Keynote
Business Optimisation in a Digital Age
We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there's Social and Email and Display and Video and... so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimising across all four of the most important business drivers (come to the keynote to learn which four!).
Avinash Kaushik, Digital Marketing Evangelist, Google
For more information please visit the SES website