Digital Fundraising 2012

Measurement and proving ROI on a digital campaign

The digital space is increasingly fragmented, and the array of channels available to digital marketers has never been greater. But with so much choice, how do you separate what activities are working, what are not, and which of your activities are the unsung heroes? In this session, we will explore practical solutions for delivering ROI in the major channels of search, social media and display advertising. We will delve into the murky waters of attribution modelling and demonstrate how you can identify the hidden value in each of your channels.

Come and hear NetBooster's International SEM Director, Nathan Wood speaking at 3pm on Wednesday 12th September, at the Brunei Theatre, London

For more details about the event please visit click here