Category Archives: News

NetBooster Group announces the appointment of Thomas Armbruster as CEO

Tim Ringel steps down as CEO, remains on NetBooster Group Board

The Board of Directors of NetBooster SA (FR0000079683 – ALNBT – PEA-PME eligible), the leading independent international agency in digital performance marketing, today announces the appointment of Mr. Thomas Armbruster as its new Chief Executive Officer . Thomas has been with the Company for six years, undertaking several key Executive Management positions, including his most recent role as Chief Operations Officer of the Group.

Tim Ringel will stand down from his position as CEO at the end of October, due to personal reasons, but remains as an independent Board Member and shareholder of NetBooster.

This change in leadership comes as the Company embarks on a new phase of international growth, following its successful financial, operational and strategic restructuring, overseen in recent years by both Thomas and Tim. Thomas will now lead NetBooster through its next phase of growth; driving the Company’s strategic agenda and cementing the Group’s position as an independent global competitor to the ‘Big Six’ traditional media networks.

This strategic transformation of NetBooster’s leadership team also coincides with recent changes to the Board, with the appointment of François de La Villardiere as Chairman and Fund Nobel, represented by Cedric Weinberg, also joining the Board.

François de La Villardiere, Chairman of the Board, comments: “Tom is perfectly placed to take the Group forward, whilst maintaining its culture and understanding the drive, vision and goals that are fundamental to the next phase of the Company’s evolution. The Board and NetBooster Management would like to thank Tim Ringel for his dedication and fantastic leadership of the Group in recent years.”

Thomas Armbruster, COO of NetBooster said: “I’m honoured to be appointed as the CEO of NetBooster and I’m looking forward to bringing the Company to the next level; delivering for our clients, staff and investors. I will continue with the strategic vision we have built for the NetBooster Group, as we aim to become the world’s leading independent performance marketing agency.”

Tim Ringel said: “It has been a real privilege to have been part of NetBooster Group’s transformation over the past three years and I am immensely proud of everything that has been achieved. I would like to thank our employees, partners and the great management team that have supported the vision and made NetBooster Group the success that it is today. Under Tom’s leadership, the Group will go from strength to strength and I look forward to continuing to support the business and my colleagues as a member of the Board.”

 


 

 About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Car rental giant Hertz appoints NetBooster as its European performance marketing partner

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent international agency in digital performance marketing, today announces a new collaboration with Hertz – the car rental company.

Following a competitive pitch process, Hertz appointed NetBooster to manage its paid media activity across seven European countries, as well as their international campaigns across the US, MEA and APAC regions. NetBooster’s focus will be on driving innovation in the continuously competitive and complex travel marketplace, while helping Hertz unlock the full lifetime value of its customers.

The appointment further expands NetBooster’s travel portfolio, which includes brands such as AccorHotels, Emirates and Center Parcs.

Vincent Gillet, VP Marketing at Hertz Int., comments: NetBooster is a natural fit for Hertz International due to the agency’s broad global and local credentials and expertise. Their European market knowledge and sector expertise in travel were particularly appealing to us. We look forward to working with NetBooster and further developing the Hertz brand on a global scale.”

Tim Ringel, CEO of NetBooster, said: We’re thrilled to be partnering with such a fantastic and well established brand like Hertz. The appointment is a real testament to NetBooster’s strong international footprint and market expertise. The challenge of delivering complex multi-territory campaigns is exactly what makes us tick and we’re looking forward to driving further innovation in this space.”   

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About Hertz I  www.hertz.com

Hertz operates the Hertz, Dollar, Thrifty and Firefly vehicle rental brands in approximately 10,000 corporate and franchisee locations throughout North America, Europe, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz Global is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. Product and service initiatives such as Hertz Gold Plus Rewards, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz Global apart from the competition.  Additionally, Hertz Global owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly vehicle rental business in international markets and sells vehicles through its Rent2Buy program. For more information about Hertz Global, visit: www.hertz.com

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Résultats Semestriels – SFAF

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, will hold its Half-Year Results SFAF Meeting onWednesday 11th October 2016 at 8:30am.

The Presentation Meeting will take place at SFAF – 135 Boulevard Haussmann 75008 Paris

For more information please contact:

ALIZE RP
Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

NetBooster S.A appoints François de la Villardière as the new Chairman of the Board

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing in Europe and Middle East, announces the appointment of Mr. François de la Villardière as Chairman of the Board of the Company, in replacement of Mr. Bernard-Louis Roques who has resigned from his functions. Mr. François de la Villardière has been coopted as Administrator of the Board before being appointed as the new Chairman.

M. François de la Villardière is a French entrepreneur and expert in the digital advertising industry who co-founded in 1996 Business Interactif with Emmanuel Henrion; a highly successful performance marketing agency. Business Interactif was listed in the year 2000 on the French Stock Exchange and sold to Publicis Group in 2007.

He is succeeding Mr. Bernard-Louis Roques, co-Founder of Truffle Capital, who joined NetBooster as Chairman of the Board in 2013. Bernard-Louis strongly supported the Management team over the past three years, overseeing a restructuring of the Company, strengthening its balance sheet and establishing it as a worldwide leader in performance marketing.

NetBooster Group is now entering into a new phase of growth, with international expansion at the forefront. After the successful completion of the strategy laid out with Mr. Bernard-Louis Roques’ help, M. François de la Villardière will now take the helm and lead the company through the next phase of its evolution.

Mr. Tim Ringel, CEO, NetBooster S.A. commented:All the Board and management would like to thank Bernard-Louis Roques for his amazing work and dedication to NetBooster over the past three years. He has provided invaluable support and has been a significant factor in helping the Company to get to where it is today. I would also like to warmly welcome François de la Villardière and congratulate him on his new position. As a digital marketing entrepreneur, I have no doubt that he will contribute a huge amount to NetBooster’s future success and actively support the Group in achieving its objective of being the leader in the performance marketing agency space.”

Mr. François de la Villardière, Chairman of the Board, added: “I am delighted and proud to join the Board of NetBooster as the new Chairman and praise Bernard-Louis Roques for all he has achieved with the NetBooster Group. I am also really happy to welcome 4Ps Marketing to the Group, a UK agency, that was acquired just last week.I endeavor to work very closely with the management team and look forward to supporting the growth ambitions of the Group.”

Mr. Bernard-Louis Roques, General Partner and co-Founder of Truffle Capital, says: “I am very proud to have served as Chairman of NetBooster over the past 3 years. It has been a fantastic journey with one of the best teams in the market, led by an exceptional management team. With profitability restored and aggressive growth envisaged, NetBooster is back on track to become an international leader. François, who has successfully been through it before, is stepping in as the right man, at the right time and in the right role.”

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

NetBooster Group acquires UK agency 4Ps Marketing and strengthens its European footprint

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) the leading independent European agency in digital performance marketing, announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, has 850+ employees across 25 locations worldwide.

NetBooster Group’s presence in the UK increases to 140 employees, enhancing its SEO and Paid Media capabilities and providing a full suite of integrated, multi-territory performance marketing services to the newly combined UK client portfolio.

Established in 2008, award winning 4Ps Marketing delivers integrated search marketing campaigns, for national and international clients including; Selfridges, Audi, Yotel, Experian, WGSN, Jigsaw and Jamie Oliver. A well-established and highly regarded agency in the UK, 4Ps Marketing was named Best Agency, Best eCommerce and Best for Customer Service in the 2016 Recommended Agency Register Awards.

Led by 4Ps Marketing’s original co-Founders, Matt Phelan and Chris Hyland, all UK operations will integrate over the coming months, overseen by a newly formed UK management team. Matt Phelan will also take on a senior global role as part of NetBooster Group’s Strategic Committee to support the Group’s global expansion.

The transaction was structured using a mixture of cash and shares, coupled with an earn-out mechanism that is performance linked, ending in December 2018. NetBooster’s financing pool approved the deal and, as a result, the existing growth capex facilities were drawn down in part.

Tim Ringel, CEO, NetBooster Group commented: “I’m thrilled to welcome Matt, Chris and the entire 4Ps team on board. Their decision shows that NetBooster is the perfect home for entrepreneurs of best in class agencies to outgrow their market limitations and join the mission of building a real global independent player in our industry. The combination of NetBooster UK and 4Ps puts us at the forefront of the UK performance marketing space and this will result in growth from UK clients but also international customers running their European operations out of the UK.”

Mr. Matt Phelan, Co-Founder of 4Ps Marketing opined: “This exciting announcement has been driven by demand from our staff and clients to carry out more work nationally and internationally. Both NetBooster Group and 4Ps Marketing hold client centricity at their core, with the desire to ensure transparency by remaining as part of an independent agency Group. Clients of 4Ps Marketing will now have full access to NetBooster’s global delivery capabilities, as well as the full suite of performance marketing services, including international data and analytics.” 

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

NetBooster S.A. appoints Kristoffer Ewald as Group Chief Innovation Officer

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces the appointment of Kristoffer Ewald as NetBooster first Group’s Chief Innovation Officer (CIO).

Having worked at NetBooster for the last eight years, Kristoffer moves into the newly created Group CIO role from his previous position as Group Director of Data and Analytics. Kristoffer will be responsible for leading the Group’s existing regional champions and driving innovation as part of a coordinated and consistent global approach.

Kristoffer will also be in charge of identifying emerging trends and recommending the key global initiatives to keep both NetBooster and its clients at the forefront of their industries.The introduction of this new senior level role reflects the Group’s growth and increasing international presence.

Tim Ringel, CEO of NetBooster, commented: “This is an exciting new challenge and a natural progression for Kris and NetBooster. As a global independent performance agency, we see this senior level role as critical to our success in this fast-paced and constantly evolving mar-tech landscape. This appointment will help ensure the business retains its status as a key player in the market by keeping innovation at the core of NetBooster Group’s global strategy and operational delivery. Kris has always championed innovation within our business, both as part of our Strategic Committee and as a specialist digital and data consultant to our clients, so we have no doubt that we have the right person for the job. As a business we need to be challenging how things are done and anticipating the future so that we can continue to grow and help our clients to grow.”

Kristoffer Ewald, CIO NetBooster, comments: “The creation of this new role is not only exciting for me, but also for the company as a whole. We are committed to making sure we evolve ahead of the market and keep bringing the most up-to-date insights to our clients. I am very humbled to be stepping into the Group CIO role, and I look forward to driving this ambitious and significant part of NetBooster’s growth strategy.”

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

metapeople – part of NetBooster Group – awarded Google Analytics 360 Reseller status in Germany

metapeople Germany, part of NetBooster Group (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, has been certified as a Google Analytics 360 reseller by Google. NetBooster Group now holds the Google 360 Reseller status in all three of Europe’s main markets.

metapeople Germany joins a small group of certified agencies as one of the only partners in Germany that can offer solutions to all digital performance marketing challenges including the GA360 suite.

Google Analytics 360 is the enterprise suite to the free version of Google Analytics. Aside from selling it directly, Google allows a carefully chosen selection of certified partners to resell the product. To qualify, the companies awarded this status must provide the highest quality of service. NetBooster Group has held the certified reseller status in both UK since the launch of the premium product and in France and Nordics since 2013, and was among the original group of GA certified partners in 2005.

With the growing importance of data on all levels in performance marketing, as well as in the digital transformation of businesses, NetBooster Group’s Data & Analytics team consult, implement and support solutions for real-time collection and analysis of data to power omni-channel marketing and personalisation across a wide range of verticals and for over 15 leading brands.

In light of the rapid changes in how digital marketing is delivered, measured and optimized, NetBooster have pioneered a new client-agency approach, where the traditional approach of agencies providing the technology stack is being replaced by the tech stack becoming a central immaterial asset, now more often owned by the advertiser – this shift has been a key driver of the success of the NetBooster strategy in Data & Analytics. Not least due to the increasing focus on consumer privacy.

Julius Ewig, Managing Director of metapeople, explains: “We believe that the Google Analytics 360 reseller certification adds to our strategy to continuously strengthen data collection and usage for all our clients to enable more efficient performance marketing campaigns, better customer relations and drive digital transformation.”

Kristoffer Ewald, NetBooster Group Director Data & Analytics Services says: “Since our certification with Google Analytics in 2005, we’ve proven that our strong focus on partnering on the worlds strongest integrated marketing and analytics stack is a strong growth driver – for us and our clients. The certification of metapeople, our 4th region to achieve this, will further strengthen approach and help our clients outgrow their competitors.”

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 18 years and +25 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

NetBooster completes a 5.3 million Euros capital increase to finance its international expansion

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing in Europe and Middle East, announces the closing of a capital increase of 2,437,730 new ordinary shares (representing 12.76% of NetBooster’s share capital) by way of a private placement, for a total amount of 5,345,941.89 Euros, entirely subscribed by Nobel.

This equity issue will provide NetBooster with additional financial resources to pursue under optimal conditions its growth strategy combining international expansion and commercial development.

Financing Future Growth

NetBooster Group’s appeal is as a serious contender and leader in the global independent performance agency space, strengthened by the partnership with US based PMX Agency and demonstrated by a growing portfolio of leading international brands, including; Accor Hotels, Emirates, Estée Lauder, Groupe SEB and Deutsche Telekom.

As a result of achievements in recent years, the Group is in a solid position to play an active role in its consolidating global industry. The proceeds from the capital increase adding to the committed 10 million Euros credit facility will be used to support strong organic growth by M&A activities.

Based on a unique market position and positive outlook, the Company was able to attract Nobel as a new investor. Nobel is managed by Weinberg Capital Partners, a management company founded in 2005 by Mr Serge Weinberg.

Nobel is to be coopted as a Board member of the Company in replacement of resigning Board member, Mr Andreas von Habsburg and such cooptation will be submitted for ratification to the next General Meeting of the Company.

Mr. Thomas Armbruster, COO, NetBooster S.A. commented:We are very pleased with the successful completion of this transaction with Nobel, that will help us stabilise our shareholder base in the long-run.This financing round represents the culmination of many years of hard work, solidifies NetBooster’s balance sheet and gives us the means to fulfill our ambitions.”

Mr. Cédric Weinberg, Associate Director at Nobel opined: “We have identified a compelling investment opportunity in NetBooster, given the company’s strong position in the digital marketing domain, the favourable trends of its market, the quality of the management and its proven track record. We will actively support the Group in achieving its objective to become the global independent leader.”

Reminder of the main terms of the share capital increase 

This capital increase was carried out by way of a private placement in accordance with Article L.411-2 of the French Monetary and Financial Code (qualified investors and/or restricted circle of investors), without preferential rights of the existing shareholders, pursuant to Article L.225-136 of the French Commercial Code and the eleventh resolution of the Shareholders General Meeting held on 25th June, 2015.

Under this capital increase, NetBooster will issue 2,437,730 new ordinary shares, with a nominal value of 0.10 Euros each, for a cash consideration of 2.193 Euros per share (issue premium included). This subscription price represents a discount of 10% with respect to the average of the closing price of NetBooster’s share during the last three trading sessions on Alternext Paris preceding the setting of the subscription price.

Following the transaction, the total number of NetBooster’s shares will be 19,110,300 shares. The new shares arising from the capital increase will represent 12.76% of NetBooster’s share capital. For information purpose, the ownership interest of a shareholder owning 1% of the Company’s share capital prior to the issuance of the shares will be reduced to 0.87% on a non-diluted basis.

The new shares shall be submitted to all statutory provisions. The new shares will be fully assimilated with the existing shares. They will be listed on Alternext Paris on the same line as the existing shares, under code ISIN FR0000079683. Settlement and delivery is scheduled for 6th September, 2016.

In accordance with Article 211-3 of the General Regulation of the French financial market authority (Autorité des marchés financiers), the offering of the Company’s shares in the form of a private placement does not require submission of a prospectus registered with the AMF.

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the Alternext Paris.

About Nobel | http://www.weinbergcapital.com/

NOBEL is a friendly, hands-on and opportunistic vehicle that invests strategic stakes in listed small and midcap companies, with a specific focus on the French market. The philosophy of the Fund is to act as a stable shareholder over an horizon period of 4 to 7 years, with limited liquidity constraints, as the investment vehicle spans over a period of 15 years. The Fund is managed by Weinberg Capital Partners, a management company founded in 2005 by Serge Weinberg. The investment team is led by Mr Philippe de Verdalle, assisted by Mr Cédric Weinberg. 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

 

Here’s what you missed: Summer 2016 Round-Up

NetBooster Q1 2016

Summer break is a great way to relax and recoup before tackling the rest of the year, but this summer you could’ve missed many new releases, trends and updates while out on your adventures (unless of course you’re a Connected Traveller).

To give you a wrap up on what you’ve missed, we’ve put together the following list of important takeaways as well as exciting NetBooster news you may have missed.

Augmented Reality Goes Mainstream

  • With the release of Pokémon Go, millions of users around the world have joined in on the world of Augmented Reality. “With almost two-thirds of Pokémon Go players in the 18 to 24 ‘millennial’ market, brands should embrace the opportunity this presents to target a market that typically tends to reject direct advertising.” – Jens Nielsen comments on why it’s a game changer for Augmented Reality and marketers. Read the article here.
  • The new website and app, Google Arts & Culture, allows users to take advantage of virtual reality technology by providing a means of immersing oneself into the world of Art and Culture. “Take a virtual tour of the street art scene in Rome; step inside a creation by famous street artist, Insa; or even travel 2,500 years back in time and look around the ancient Greek temple of Zeus. Read more about this new initiative from Google.

An Exciting Summer for Facebook

This summer, Facebook announced many new features, projects and updates. Here are some of the key takeaways:

  • Messenger Reaches 1 Billion Users

Congratulations to Messenger for hitting the 1 billion mark! 1 billion messages between people and businesses each month, 254 GIF’s sent per second, 17 billion photos a month and 10 percent of all VoIP calls go through Messenger. Some very inspiring statistics that are likely getting brains thinking about how to get in on the engagement through Bots and other innovative ideas! Read more about their accomplishment.

  • Facebook Implements a Click Bait Algorithm

To eliminate click bait on Facebook, this algorithm is allowing better stories to appear more prominently in newsfeeds, while punishing all those stories trying to grab your attention through headlines such as, “You Won’t BELIEVE What Happened When He Opened The Box”. Read Facebook’s full announcement.

  • Facebook Releases new metrics for Video including Live and 360

With 250,000 360 Videos published to Facebook, it’s about time to give publishers the tools necessary to improve, their videos. Therein comes a new announcement from Facebook which allows publishers to provide a ‘Guided Tour’ version of their videos as well as provide Heat Maps to better understand where viewers are spending the most time in the video. Read Facebook’s full announcement.

  • Video Ads to Appear in Facebook Live

Despite Zuckerberg’s resistance to ads before videos, Facebook is testing mid-stream ads for Live videos. Ads will appear 5 minutes into a broadcast and can last up to 15 seconds. However publishers have the choice to turn this feature off, when content is of a more sensitive nature. We look forward to seeing how Facebook rolls this out to the public and how well ads are performing in Live videos. Read more about this new feature.

  • Instagram Releases Stories

The new feature ‘“Stories” gives users the ability to share more content without over-posting and without the need for it to be perfectly filtered and framed, in fact many users have seen this as an opportunity to post more behind-the-scenes content that is quick and not necessarily planned. By sending short videos or images that appear as a circle in the top section as to separate it from the crowded newsfeed. Read more about this new feature.

  • Facebook begins testing LifeStages

An app aimed at blockout on adults, has begun testing at select schools and universities across the US, with the goal to create a space for teens to share content with others at their school while creating a video profile that shows what they like and dislike. Although those over 22-years-old can download the app, they will only be able to view their own profile. Read more about this new app.   

Summary: NetBooster Summer News

NetBooster’s Affiliate Marketing Week was held from the 4th-8th July 2016, where we dove into the future of this channel, common mistakes and more. See the collection of Affiliate Week articles and infographics.

NetBooster wins Best Paid Search / Media Campaign category at European Performance Marketing Awards

NetBooster have developed an innovative strategy by moving beyond a traditional search approach to a truly consumer-centric strategy, taking both hotel availability and user intent, over price range, into their ad copy/bids optimisation approach. By steering the investment in the right directions, NetBooster managed to minimise the impact of mobile traffic and longer user journeys on convers    ion rates and thereby increase overall ROI. See the full announcement.

Top 5 Tips for Optimising Search for Mobile

Given that nowadays, more consumers are researching their purchase decision on mobile & tablet, rather than from desktop (many retailers already report that up to 70%-80% of website browsing occurs through customers using mobile devices, both smartphones and tablets*), it has become more crucial than ever to ensure your entire digital presence is visible to mobile users. See the infographic.

metapeople, part of NetBooster Group, launches registration for Performance Night 2016

Performance marketing agency, metapeople – part of NetBooster Group – are hosting their 12th annual international Performance Night networking event on 13th September in Cologne’s Wolkenburg. 

The exclusive event offers advertisers and marketing industry specialists the opportunity to network with 1400 of their peers on the eve of dmexco the biggest digital fair in Europe. Performance Night will be hosted at Wolkenburg, a popular location in Cologne, Germany, as a pre-cursor to dmexco, which will this year focus on new possibilities for ‘Pure Business’ and where metapeople will be also exhibiting.

With sponsors including Deutsche Telekom, Ve Interactive Aklamio, Zanox and media partners such as eCommerce, Unternehmer.de, and InternetWorld, Performance Night is a notable part of the European events calendar, bringing together industry influencers marketing technology providers and well-known brands.

After walking the red carpet on arrival, Performance Night offers Account Managers, Managing Directors, Search professionals, start-up Founders, In-house Marketers and digital enthusiasts alike to discuss business matters, exchange ideas and establish new contacts, whilst enjoying great live-music, food, beverages and a fantastic atmosphere. 

Due to its popularity, tickets for Performance Night are allocated on a first come, first served basis and are limited to a maximum of three registrations per company.

For those looking to bring additional colleagues, complimentary tickets are also available to all attendees of ‘Digital Day’, a high-level Conference taking place at the Wolkenburg on the same day.

Julius Ewig, Managing Director of metapeople, says:

“After 12 years, Performance Night has gained incredible momentum and is firmly established as a highlight of the year for many, including myself. The networking event attracts a diverse crowd from across the industry and many familiar faces return year on year to network and enjoy a great party with us. It’s going to be a busy week with metapeople sponsoring Digital Day and dmexco too, so great conversation over a beer and live music will certainly be something to look forward to.”

 


 

Performance Night Information

Registrations to Performance Night are now open here: www.performance-night.com
Due to limited capacity; only three people per company can register to attend.

Another way to secure additional tickets is to become a sponsor of the 12th edition of the ‘Performance Night by metapeople’. Sponsors can secure up to 15 tickets for the event. All the sponsorship packages available can be found here:  Overview of all sponsorship possibilities

Digital Day Information

Please find more information on the Digital Day here: http://www.euroforum.de/digital-day/

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 17 years and 22 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

metapeople – part of NetBooster Group – supports Digital Day Conference

…and invites the participants to Performance Night 2016

metapeople, theGerman subsidiary of NetBooster Group, supports the Digital Day conference as a partner and invites all the conference attendees to its Performance Night event. Created in 2005 by metapeople, the Performance Night is a high-level networking event and is established as the warm-up to the biggest digital fair in Europe – dmexco.

Digital Day is a whole day of high-level digital related conferences taking place on September 13th 2016 at the Wolkenburg in Cologne, Germany. Speakers from Google, Facebook, Telekom Germany, Sky, Searchmetrics, Payback and trivago will be participating.

The theme of  Digital Day 2016 is ‘Rethink Performance’ and includes topics such as ‘Consumer Centric Thinking’,  ‘New attribution models for online marketing and dynamic content’, ‘Future of Performance – Digital Marketing 2030′ and ‘Virtual Reality’.

The conference is organised by Dusseldorf’s EUROFORUM and will be held in German only.

Speakers will include Google’s Ian Carrington and Petri Kokko, as well as Facebook’s Head of Agency Oliver Busch, who will be speaking about the future development of their advertising platforms.

Agencies will also be represented at the event with the participation of Matthias Dang, CEO of IP Germany, and Andreas R. Heintze, CEO of Ströer Digital Media. The advertising industry will also be involved and represented by Stefan Sommer from Telekom Germany GmbH, Nico Winkelhaus, Payback’s Director of Digital Marketing and Thomas Wrobel, trivago’s Global Head of Performance Marketing.

The performance marketing agency metapeople from Duisburg will be represented by NetBooster’s CEO Tim Ringel. Joining him will be Kristoffer Ewald, Group Head of Data and Analytics.

Julius Ewig, metapeople’s Managing Director, underlines “Digital Day and Performance Night are the perfect combination to warm-up to the dmexco with the chance to dive into the trending topics during the day and network at Performance Night in the evening”.

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 18 years and +25 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

Summarising Affiliate Marketing Week 2016

For the first time, we have dedicated an entire week to focus on Affiliate Marketing; improve your skills and knowledge, achieve better results for your affiliate campaign, eliminate common mistakes and more! If you missed any of our content this week, here’s your chance to look through the articles, infographic and video. 

Affiliate Marketing is constantly re-inventing itself

summary-graphic-affiliate-1

For our first article of the week, we dove into the history of Affiliate Marketing, how it works and the changes this marketing channel has undergone over the years. 

“It has often been declared dead, yet it’s still alive. Affiliate Marketing is here to stay! According to a survey by market researcher Forrester – which was created by the Rakuten Affiliate Network, this sector will be growing annually by 10 percent between 2016 and 2020, in the US alone.” 

Read the article


Six common mistakes in Affiliate Marketing and how they can be avoided

summary-graphic-affiliate-2

For our second article of the week, you can learn about the advantages of working with an external agency when running Affiliate programmes and how to avoid making 6 common mistakes in Affiliate Marketing! 

Affiliate Marketing is a good advertising foundation for companies to maximise their brands’ awareness and sales. The benefit here is a distribution channel with low risk and good measurability, as companies only pay for the already-made action. This is especially the case when a company choses the option, which only pays a commission for every order (CPO). Advertisers can use various affiliate models to efficiently expand their range online.”

Read the article


The Future of Affiliate Marketing

summary-graphic-affiliate-3

What does the future of Affiliate Marketing look like? In our Affiliate Marketing infographic, we’ve displayed some of the trends that are affecting this channel. 

On day 3 of our Affiliate Week we’d like to take a look at the future of this channel. As already mentioned in the previous articles, Affiliate Marketing is in constant change making it difficult to give reliable prognoses about future developments. However, we can see some tendencies.”

See the infographic


Video: Get Better Results with your Affiliate Program

“Building relationships is the key point for your affiliate marketing campaign.” Learn how to get better results, and eliminate common mistakes in your Affiliate Marketing program, with Sina Holzheu, Head of Affiliate at NetBooster UK. 

The Future of Affiliate Marketing

On day 3 of our Affiliate Week we’d like to take a look at the future of this channel. As already mentioned in the previous articles, Affiliate Marketing is in constant change making it difficult to give reliable prognoses about future developments. However, we can see some tendencies.

The following graphic gives an overview about the trends Affiliate Marketing Managers will face in 2016. Some of these are general topics in Online Marketing, however they influence the Affiliate environment, and others are channel-specific.

An explanation of all terms as well as the connected chances and challenges can be found in our second article of the week, on the “six most common mistakes in Affiliate Marketing and how to avoid them”.     

Infographic-Affiliate-Marketing-eng-NEW

 


 

To discuss your Affiliate Marketing strategy, get in contact with us:

mail-contact-icon 

Julius Ewig

Managing Director, metapeople Germany

julius.ewig@metapeople.com

______________________

  Tim Ringel

  NetBooster Group CEO 

group.marketing@netbooster.com

 

website-featured-empa-win-2016

NetBooster wins Best Paid Search / Media Campaign category at European Performance Marketing Awards

 “Fighting back at the OTA’s”, NetBooster for AccorHotels.

NetBooster, a leading independent European agency in digital performance marketing, won the Best Paid Search/Media Campaign award at the EPMA – European Performance Marketing Award – thanks to its collaboration with AccorHotels Fighting back at the OTA’s campaign.

For the first time, the Performance Marketing Awards went beyond the borders of the UK, shining a light on the European market and handing the companies the opportunity to compete against their European peers.

With over 3,700 hotels worldwide, 16 Brands operating in 92 countries, AccorHotels is one of the largest hotel groups globally. With rising competition and constant changes to user behavior, ensuring levels of profitability are maintained and keeping a dynamic approach has proved to be a hard objective to meet. 

NetBooster have developed an innovative strategy by moving beyond a traditional search approach to a truly consumer-centric strategy, taking both hotel availability and user intent, over price range, into their ad copy/bids optimisation approach. By steering the investment in the right directions, NetBooster managed to minimise the impact of mobile traffic and longer user journeys on conversion rates and thereby increase overall ROI.

NetBooster CEO, Tim Ringel, commented: We are delighted to win the first edition of the European Performance Marketing awards. This is the second time in 2016 that our collaboration with AccorHotels is rewarded at such a high level which confirms not only the extraordinary quality of our work and expertise in running global digital campaigns but that innovation and a user-centric strategy are once again paramount for a global brand operating in one of the most competitive industries.”

Fabien Dini, E-commerce Manager at AccorHotels commented: “Travel is one of the most competitive industries when it comes to Paid Search. Receiving this award shows AccorHotels’ expertise in Web Distribution/Digital Marketing and demonstrates its ability to not only compete among pure players but also achieve outstanding results in this ever-changing environment. Hats off to NetBooster for their excellent work. They’re showing once again that they are truly PPC experts.” 


About NetBooster Group | www.netbooster.com 
NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

FB_Affiliate-Sechs-Fehler

Six common mistakes in Affiliate Marketing and how they can be avoided

Affiliate Marketing is a good advertising foundation for companies to maximize their brands’ awareness and sales. The benefit here is a distribution channel with low risk and good measurability, as companies only pay for the already-made action. This is especially the case when a company choses the option, which only pays a commission for every order (CPO). Advertisers can use various affiliate models to efficiently expand their range online.

Along with Google Adsense, Affiliate Marketing is a company’s’ form of monetisation for their own website. This is the equivalence to offline distributors.

To maximise the results of both online and offline, it‘s essential to have basic knowledge on this topic, in order to avoid some common mistakes.

1. Do not underestimate the relevance and expenses

As previously mentioned, online marketing is the equivalent to offline marketing and should be treated the same way. Affiliate Marketing can be a significant contribution to a company’s online marketing goals. Therefore, this channel has to be maintained intensively, which also includes a strong partnership with top affiliates. In reality, this is rarely the case and the online channel does not get the attention that is needed for a successful and lasting cooperation.

 2. Short term expectations lead to disappointment

It’s definitely a misconception, that an affiliate programme’s performance immediately achieves success on a high level right from the get-go. This high level has to be reached by creating a performance affiliate base. This has to be continuously optimised so that within time, the base can grow due to the channel’s own innovative ability.

Empirical data shows that the first relevant results are only available as soon as three to six months after starting the programme. Even then, it’s important for the Affiliate Marketing Manager to keep in mind that it’s a people business, based on cooperative partnership. It’s not collaboration with a search engine. So, campaigns cannot be started and stopped on an ad hoc basis. Affiliate programmes have to be maintained and expanded continuously to ensure a steady development of performance. Companies should add this to their budget plans and shouldn’t forget about the effort affiliate marketing needs.

3. Wasted opportunities through a lack of flexibility and openness

For the last 20 years, Affiliate Marketing has steadily been in motion, and always will be. Affiliate Marketing is permanently changing, and with its innovations in technology and new ways of affiliate and payment models, it also changes the market conditions. Therefore, it is of utmost importance to keep updated with new trends, and be open to new approaches. Thus, networking and staying in contact with affiliates, should be of high priority for Affiliate Managers. Nevertheless, even though being active is essential here, the brand’s value must not be compromised by impetuous decisions.

4. Hidden cost traps in Affiliate Marketing

There are now new challenges for companies, as the customer journey has changed with the digital era. As users have many “touch-points” which can occur on a single channel as well as cross-channels, it’s advisable to use a cookie filter. Thereby, companies do not have to pay multiple commissions for one customer. In this new attribution model, every touch-point gets its’ own quantifier – no matter whether it’s on a single channel, or across channels. This guarantees proportional provisioning within the customer journey.

Advertisers, who don’t want to have multiple commissions, should pay attention to this. Just as they should also pay attention to CPO’s, which have a higher rate than necessary. In the retail sector especially, a comparison of sales is necessary, as the payment is supposed to be referring to the effectively bought products. Returns, taxes and dispatch should not be involved (Net Provisioning).

5. The silo mentality prevents maximum success

In companies, different people typically handle online marketing channels. The budgets for single channels are often determined at the beginning of the year. Thereby, every channel has the opportunity to gain optimal results. However, this silo mentality is counterproductive for the company. Rather than working together, the different channels compete with each other. For better results, companies should make the different silos work across channels. With the interlocking of the various disciplines, the channels work towards the same goal.

The users‘ data is also an important aspect, which offers a base for targeting activities. The information helps to improve the customer journey, as users can be optimally addressed. Here you have to keep in mind, that the undefined borders to other performance marketing channels such as social media or re- and pre-targeting on a CPO-base in display-media, can be another opportunity, not a barrier.

6. Local support for global campaigns 

Every country is different. This is also the case when it comes to online marketing and affiliate marketing. Many companies and brands have global campaigns for online marketing. In these situations, it’s of utmost importance that every campaign matches the motto “think global, act local”. Campaigns cannot be adapted on a one-to-one basis, from the home country’s market to the global market. Local market conditions are as relevant as the preferred methods of paying, purchase power and Internet penetration. Furthermore, a global strategy should include channel-related considerations for local networks or affiliate models. This, of course, depends on the branch’s level of development in the country at hand.

As the Affiliate Marketing can be quite different in every single country, flexibility for potential co-operations is necessary for a global strategy.

How to avoir these errors (and others)?

Everyone who wants to be successful with affiliate marketing has to be able to understand and work with this increasingly complex topic, which has changed over the last 20 years (no matter whether it concerns online, offline or different touch-points of the customer journey), the development of affiliate marketing never stops. Stagnation in this field should therefore also be avoided. And even though data-driven campaigns are still not common in affiliate marketing, a targeted control of campaigns is possible by evaluating the percentage of new customers, above-average shopping carts and low cancellation rate.

 

Advantages of working with external agencies 

Many companies choose an external agency to run affiliate programmes, in order to ensure optimal handling. To avoid problems between channels (as mentioned before), the optimal support from an agency includes handling all performance-marketing channels. The budget allocation thereby becomes more efficient, and the different channels follow the same goal. This is exactly the principle in which NetBooster’s follows. 

The know-how and time: Agencies who work with affiliate marketing on a daily basis, and are specialists on this topic, have a routine in optimising and developing partner-programmes. They have the necessary ‘know-how’ on the different kinds of affiliate and are able to recommend and create individual strategies. The agencies’ Account Managers are able to invest enough time into developing partnerships, which is typically not feasible for online marketing managers who work for the company itself.

metapeople, (part of NetBooster Group), in Duisburg e.g. has three teams of six people who focus solely on affiliate marketingAmongst other things, they are specialised in the travel and telecommunication industry as well as in the retail sector (with focus on the fashion sector), and have competent knowledge about particular verticals.

Intensive Contact: Agencies link advertisers and their sales partners as they are in constant contact with all relevant affiliates. Agencies don’t only communicate with them by e-mail or telephone, but also have regular meetings and visit fairs where affiliates introduce new products. As agencies know about new developments, decisions can be made quicker, thereby operations can also be implemented on short notice.

The annual “Performance Night”, that metapeople, (part of NetBooster Group), organises on the eve before the dmexco in Cologne, focuses on this topic. Here, Advertisers are able to meet their affiliates in person, talk to them about different performance channels and also discuss any other topic in mind. Furthermore, NetBoosger Group regularly takes part in networking events to strengthen partnerships with affiliates and work on new co-operations for their clients.

International experience: As mentioned before, the market can be quite different in other countries. As such, leading agencies have knowledge about what types of affiliate will work in which country and which types won’t. When agencies have locations in several countries, they know the particular networks and are able to choose the right strategy for their client.

In 2011, metapeople became a subsidiary of the NetBooster Group. Together they have more than 800 employees in 25 locations around the world. NetBooster Group is therefore able to offer global strategies for optimal use, for clients.

Always up-to-date: Agencies‘ experts are the first contacts when networks and affiliates introduce their new developments and products and furthermore, agencies are always up-to-date with new trends on the market through their daily work. This routine and knowledge about trends guarantees that companies get the best consultation about the products and services.

Development is an important topic for NetBooster Group. Its employees take part in many meetings or webinars with affiliates and networks, where they get to discuss new trends. Thereby, together with the agency, they can directly suggest which clients these innovations could be relevant for.

Permanent exchange of knowledge: Agencies have a broad understanding as they work for clients from different branches and exchange their knowledge within the agency. This leads to an optimised support, as this broad knowledge is the foundation for creating the best individual strategy for each client.

A monthly exchange takes place in meetings at NetBooster Group’s German agency in Duisburg. But that is only one small part of the exchange. As NetBooster works global, the exchange between colleagues from Germany, Switzerland, France, Great Britain, the Nordic countries and also the MENA region, guarantees permanent news about the different markets, types of affiliate and network-developments. 

Modern technology: It’s recommended to have one agency for all online marketing channels. The reasoning behind this is quite simple;big agencies are also up-to-date when it comes to modern technologies and for topics just as cross-device tracking, cross-channel tracking or the analysis of customer journeys, they usually have their own departments for technology and development. You can thereby use the whole range of gained data, for your online marketing strategy.

Effective protection against fraud: With affiliate fraud, it’s possible to get unauthorised provisions or those of which are contrary to the contract. Agencies are able to detect such frauds and manipulations because of the daily use of the programmes and the necessary tools. Tasks that are time consuming but always work in the same way are easily accelerated by the agencies’ technical know-how.

NetBooster Group provides a variety of options to avoid such fraud as well as quickly detecting infringements like brand bidding or ad-hijacking. An in-house tracking and reporting tool can for example, measure relevant dates in real time. Clients also have their own access to the real-time analysis of their campaigns and programmes as transparency is of utmost importance in affiliate marketing. To guarantee the optimal use of this tool, NetBooster Group also has its’ own development department.

This also enables us to easily react to individual clients’ wishes, and by interfaces (APIs) standard, processes can be adapted quickly, guaranteeing that merchants only pay for real sales

Affiliate-Marketing-Text-1_Social-&-website

Affiliate Marketing is constantly re-inventing itself

It has often been declared dead, yet it’s still alive. Affiliate Marketing is here to stay! According to a survey by market researcher Forrester – which was created by the Rakuten Affiliate Network, this sector will be growing annually by 10 percent between 2016 and 2020, in the US alone.

The consulting company PricewaterhouseCoopers estimates that sales made together with partner programmes on the UK-market will increase from 984 million euros in 2016 to about 1 billion euros in 2019.

From Cocktail Party, to a Billion Dollar Business

Amazon’s founder Jeff Bezos was asked whether it would be possible to sell relevant books from his online store, directly on another webpage. Rumour says this idea emerged at a cocktail party 20 years ago and was quickly implemented. In July 1996, Amazon had already launched its’ first affiliate programme and just one year later, more than 60.000 partners offered the e-commerce giant’s products on their webpages. Thus, Amazon’s rapid growth can also be ascribed to their Affiliate Marketing concept. 

In the last years, more companies have used this simple principle of online marketing, while continually developing and refining. However, an essential element is the commission, which the publisher/“affiliate” gets from the advertiser/“merchant”. Affiliates provide advertising space on their website, which promote the merchant’s products or services.

The commission paid, depends on the agreed remuneration model or the actions of a customer. With respective parameters (“tags”) within affiliate and links or cookies in the user’s browser, the affiliate can be clearly identified, leading to commission. The different models can range from pay-per-click, purchase or newsletter subscription, to pay-per-view or pay-per-install for software products and apps.

affiliate marketing process

Consolidation, Professionalisation and Innovation, Leads to Constant Change

A consolidation of the fragmented market, with many smaller providers, has been noticed within Affiliate Networks for some time now; this means that eventually, only a few big players – who operate professionally – will be left on an international level. The trend moves towards sheer technology oriented providers with tracking platforms (private network solution), which can be used for the entire analysis of the customer journey. North America and Europe have emerged as core markets however, Affiliate Marketing is now also expanding to South America and the Asia-Pacific region. Although Africa and the Middle East are still underrepresented, local networks are also trying to enter the market. As cost-per-order (CPO) is transparently measurable, (based on the main principle of performance marketing), the cost per transaction is now established as the standard in the developed markets.

New possibilities for big data and cross channel tracking are becoming increasingly important.  This shows that the classic attribution model of “last cookie wins,” is impacted. More relevant indicators are now available for advertisers, enabling them to evaluate the performance of different affiliates, across all channels, to create more transparency. By creating a holistic campaign, evaluation of new commission models and budget allocations are possible. This could also lead to a fair payment for the affiliates’ advertising services within the customer journey. 

Many different affiliate models have been developed so far, which are combined with the consolidation of the market. Once again, big players emerged with strong professionalisation, and focus on specific segments. Previously, focus has been on content affiliate, due to the requirement of monetisation for smaller web presence. However, nowadays big international companies can be found amongst the top affiliates as well. Different affiliate models emerged from this, and new movements will continue to be included in the industry. In the beginning, marketing measures were adapted from offline to online, whereas affiliates now, also adapt to other online channels and technical innovations. 

This is reflected in the increasingly blurred boundaries like Display Media, through CPO-based re-targeting and pre-targeting, or social media. Here, topics just like influencer and video marketing on YouTube, Facebook or Instagram, are getting increasingly popular and are also gaining relevance. 

Conclusion: A New Push for Affiliate Marketing

The idea that Affiliate Marketing is continuously reinventing itself, is noticeable in its’ rapid development within the last 20 years. Here, the trend toward high-quality content marketing, as well as the topic “mobile”, contributes to this continuous reinvention. The growing number of downloaded apps has had an immense affect on Mobile Affiliate Marketing. These are mostly refinanced with advertising – at least in the gaming industry. Especially due to the blurred boundaries to other channels, Affiliate Marketing will continue to reinvent itself in the future, through innovative affiliate models.

In a later post, the future of Affiliate Marketing will be discussed in more detail. Stay tuned!

 


 

To discuss your Affiliate Marketing strategy, get in contact with us:

mail-contact-icon 

Julius Ewig

Managing Director, metapeople Germany

julius.ewig@metapeople.com

______________________

  Tim Ringel

  NetBooster Group CEO 

group.marketing@netbooster.com

 

Groupe SEB and NetBooster innovate thanks to Doubleclick solutions

…with an “Audience Driven” data marketing campaign for the Rowenta brand

In 2015, Groupe SEB and NetBooster launched their very first data centric digital campaign. The aim was to customise the consumer experience on various different digital channels used by Groupe SEB, so as to increase marketing resources.

Groupe SEB and NetBooster are innovating with a solution which places data, and consequently users, at the heart of their online multi-channel strategy. The campaign for the ‘Silence Force Multi-Cyclonic’ vacuum cleaner developed by Rowenta, is the first to benefit from this reflection.

The concept is very simple: to capitalise on DoubleClick advertising solutions in order to implement customised audience strategies. Integration between the various DoubleClick platforms (Search, Display, Adserving, DCO Studio) has, in particular, enabled Groupe SEB and NetBooster to better understand the behaviour and expectations of Internet users and to streamline activation strategies.

Schematically, the decision-making cycle of internet users can be structured into four stages, representing a part of the client experience.

 

Schéma de décision du consommateur

 

Optimising the start of the customer experience to maximise conversion rates

By using all of its expertise, NetBooster has consequently developed advertising messages at different key moments during the user decision-making process in line with their behaviour and history (namely the number of times a user has viewed or clicked on an advert for any of the activated levers, throughout the client experience). For NetBooster, the challenge of this campaign was to bring together data collected from close to 3 million identified profiles and all levers activated. NetBooster experts undertook real-time analysis to be able to quickly react and to optimise advertising pressure for users (the number of times and frequency at which the Internet user sees the advert for a product). For Sébastien LEBOUCHER, Strategy Director at NetBooster : “it was important for SEB Group to focus first and foremost on the interests of consumers. Thanks to the “Audience Driven” campaign, we have managed to go one step further by solely reaching those people interested in the product and intelligently managing the advertising pressure”. 

 

Exemples de messages scénarisés

 

 

 Campaign results 

Groupe SEB and NetBooster compared the results of this campaign with the previous campaign for the ‘Rowenta Silence Force Multi-Cyclonic’ vacuum cleaner, managed in a much more conventional manner, namely without customisation for each unique user.

The “Audience Driven” campaign led by Groupe SEB and NetBooster presented significant advantages for consumers and for Groupe SEB. Adjustment of the advertising pressure on a case-by-case basis did indeed allow for greater respect of consumers by avoiding excessive repetition of advertising messages and by customisation of the client experience. For Groupe SEB, it generated quality traffic to (e-)retailers by facilitating conversion rates. Thanks to this new approach, NetBooster has maximised Groupe SEB’s media investments.

Three indicators demonstrate the clear effectiveness of the “Audience Driven” solution: 

  • Cost of website traffic: -33%
  • Time spent on the website: x2
  • Cost per lead (click on a retailer): -56%

 

Conclusion 

We are certain that it is essential to place data at the centre of our communication strategies so as to boost the whole of our marketing value chain. The impressive results of this first data driven marketing campaign confirm this belief and we will progressively roll out this strategy to all of our subjects, markets and communication levers”, explained Guillaume PLANET, VP Media & Digital marketing global at Groupe SEB. By capitalising on the knowledge gained from data and programmable media planning tools notably, this first “Audience Driven” campaign allows us to coordinate our levers in total awareness. By placing users at the centre of its strategy, it has created coherence between all digital actions, and has certainly highlighted the importance of working with audiences from the very start of the client experience.

Groupe SEB and NetBooster may capitalise on this first experience by leaning on the many insights gained from this campaign. The digital marketing group and Groupe SEB will ensure maximum optimisation of their future campaigns by rolling out this methodology and its learnings across all Groupe products in France and abroad. The global reference in small-scale household electronic appliances and NetBooster may, eventually, integrate into this campaign offline signals which will allow for evaluation of impacts of digital communication on in-store sales. “Thanks to the learnings taken from this first “Audience Driven” campaign led by Groupe SEB, we may adjust our future campaigns and, eventually, more precisely appreciate the impact of digital channels on Groupe SEB’s networks of physical retailers”, concludes Guillaume BALLOY, Director of Paid Media at NetBooster

 

The outstanding results of the “Audience Driven” campaign led by Groupe SEB and NetBooster are studied in the framework of the EFFIE Trophies and have received the Marketing Data Silver Award for 2016.


About Groupe SEB I www.groupeseb.com

As global leader in Small Domestic Appliances, Groupe SEB operates in close to 150 countries thanks to a unique portfolio of leading brands (Tefal, Rowenta, Moulinex, Krups, Lagostina, All-Clad, Supor, etc.), sold via a multi-format distribution channel. With recorded sales of some 200 million products per year, it uses a long-term strategy based on innovation, international development, competitivity and customer service. Groupe SEB employs close to 26,000 people across the world.

About NetBooster I www.netbooster.com

NetBooster, is an independent European interactive communication group and provides clients with the all-round expertise in digital marketing to guarantee the best level of performance for investments. The agency invests in technology and covers the entire online marketing chain through its European network: optimisation of search engines and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, RTB, creation, eCRM and social networks, with recognised expertise in digital marketing of the future (Social Media, Video, Ad Exchanges, etc.). NetBooster is listed on the NYSE Alternext Paris stock exchange.

 

For further information please contact us:

mail-contact-icon

Tim Ringel
CEO of NetBooster 
group.marketing@netbooster.com

Sébastien LEBOUCHER
Digital Strategy Director
sleboucher@netbooster.com

 

How the constantly connected traveller creates opportunities for the marketing industry

 

 

Does this look familiar? Does it remind you of yourself or friends who travel?

We live in a world where internet access has been declared a human right and more and more people spend valuable holiday time ‘Snapchatting’ their experiences, setting the perfect Instagram shot and filter, checking in on Facebook, sharing updates on Twitter and sending photos on Whatsapp. Tourists expect to be able to constantly connect when travelling for both business and leisure, stating that free Wi-Fi is the most important amenity when booking accommodation, according to a hotels.com study. In addition, when considering 2016 travel, 46% of travellers said free hotel Wi-Fi will be a must-have amenity and they would actively choose a different hotel if Wi-Fi isn’t provided:

Having access to free Wi-Fi isn’t just about updating social media, rather it’s a source of knowledge about this new place, where a traveller has just landed, and these constantly connected travellers are understandably more engaged with mobile activity throughout their holiday and use their smartphones to find local information.

NetBooster Q1 2016

 

 Let’s not forget millennial travellers, they are the Y generation who have grown up constantly connected and depend on it. The WYSE Travel Confederation estimates that millennial’s represent 20% of international travellers and are expected to take over 320 million international trips each year by 2020. Satisfying their need for constant connectivity on mobile is imperative for the travel industry.

Aside from free Wi-Fi in hotels, there are many services available, which allow us to be constantly connected, for example, we can extend our data package to include roaming data, connect to or rent hotspots or in some cases connect to municipal Wi-Fi. Helsinki offers city-wide free Wi-Fi that’s probably stronger than your at home connection and 32 parks in San Francisco, 137 London Underground stations and Hong Kong parks and MTR stations also provide free Wi-Fi.

The Opportunity

Achieving reach, engagement and, ultimately, revenue is made possible by connecting with users through their Wi-Fi connection. Advertising services allow you to target users connected to Wi-Fi networks, sponsor location pins on maps or deliver location-based ads. Facebook offers the opportunity of targeting people who are travelling in a selected city or country based on their IP and home location and check in data. Or if we take the example of a restaurant, since over 70% of connected travellers search online for restaurants, why not sponsor a listing on a review site and provide travellers with an offer they can’t miss? With smart targeting and personalised experiences, in the right place, at the right time, the travel industry can maximise business potential by satisfying savvy travellers who need to be constantly connected.

However, it’s not just about ads. What else can Wi-Fi access give the travel industry? Well, 34% of mobile-loving travellers want a mobile check-in option saving them time and your staff resources. Giving travellers the chance to access reviews on the go, can also encourage them to in return leave reviews for other fellow tourists. The smartphone can act as a tour guide providing an all-round better travel experience for the connected traveller and it’s up to the travel industry to play its part.

 

 NetBooster Q1 2016

Tracey Rountree
Senior Account Manager, MENA
tracey.rountree@netbooster.com

 


 

To discuss your global digital strategy, please contact our CEO Tim Ringel:

NetBooster Q1 2016

Tim Ringel
NetBooster Group CEO
group.marketing@netbooster.com

 

Social_Center+Parcs

metapeople – part of NetBooster Group – secures a 12 month contract with Center Parcs

 metapeople – part of NetBooster Group – secures a 12 month contract with Center Parcs after a successful online video test 

metapeople Duisburg, part of NetBooster Group ((FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, started a display performance campaign for Center Parcs Europe to increase brand awareness and early bookings for summer holidays. The trial run has been very successful, leading to the European specialist for family trips, to sign a one-year contract with metapeople to manage their programmatic Display campaigns.

For the first time, Center Parcs supported by metapeople, started a wide-ranging display-strategy in Belgium, the Netherlands and Germany focusing on programmatic display and video, which ran simultaneously to a TV campaign to advertise their 25 holiday parks – 21 Center Parcs and 4 Sunparks.  The display campaign included rich media formats as well as Facebook Ads with emphasis on a detailed analysis as well as on an optimization by offsite-and onsite data.

As part of NetBooster Group, metapeople were selected by Center Parks due to to their presence in the European performance market. “Their profound know-how in DoubleClick’s Online Marketing Suite especially convinced us”, says Claudia Bergholz, group online media specialist at Center Parcs Europe in Brussels. “But also the great and smooth support has to be emphasised. From planning and realizing the campaign to presenting the results, everything was easy and on high standards, which also includes the quick adjustment of the reporting’s for this first test.”

metapeople used Google Analytics Premium together with the Digital Marketing Suite by DoubleClick, to build  a coherent attribution-model for display-branding-campaigns for Center Parcs Europe. “Our display-strategy, including Social-Ads for Facebook, is based on defined KPIs and is perfectly apposite”, explains Claudia Bergholz.

The TV-spots were supported by online-videos with a length of 20 or 30 seconds to increase the brand awareness. “We wanted to gain the maximum range with a high view or completion rate with the budget we had”, underlines Barbara Kochniss, metapeople’s Head of Media.

 “metapeople implemented our strategy with well-balanced media plans in the different countries”, Claudia Bergholz summarizes the results of the first test. Further joint activities will follow as metapeople and Center Parcs have signed a one-year contract after the success of their display campaign.

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 17 years and 22 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

 

About Center Parcs Europe N.V I www.centerparcs.com

The Pierre & Vacances-Center Parcs Group develops and manages innovative and environmentally friendly leisure and holiday concepts in order to offer the most attractive seaside, mountain, country and city destinations in Europe. Created in 1967 by Mr. Gérard BREMOND, the Pierre & Vacances-Center Parcs Group is the European leader in local tourism. With its complementary brands – Pierre & Vacances, Maeva, Center Parcs, Sunparks and Aparthotels Adagio – Pierre & Vacances-Center Parcs welcomes 7.5 million clients to its tourism network of almost 50,000 apartments and homes, located in 300 sites around Europe. 

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

brexit-graphic-featured

Online retailers need to consider the impact of a Brexit

Online retailers are one of Britain’s success stories. According to the Centre for Retail Research, the UK leads Europe when it comes to online sales, with £52.25 billion in sales in 2015 – projected to climb to over £60 billion this year.

The UK e-commerce sector is also strongly international. Exports account for about a fifth of online sales in the UK, and the EU accounts for about half of those. According to the Global Retail E-mpire report, that’s well ahead of comparable figures in other leading European markets, such as France or Germany. Put simply, the UK is a European leader for online retail. But for how long?

To date, online retail has shrugged off concern over a potential Brexit following the referendum this month. While BDO’s High Street Tracker shows UK retail suffering from a “Financial Winter”, online sales actually grew 18.5% in May. That is, at least in part, underpinned by the UK’s membership of the EU.

A beneficial union

Most obviously, the EU provides access to a single market of 500 million consumers. And, despite the difficulties of recent years, it is a market that’s growing. As emerging markets such as China, Russia and Brazil slow and even contract, it’s increasingly important to retain access to the EU market.

Moreover, the EU provides UK consumer brands with something vital to compete online: scale. Businesses that succeed in the new digital economy are those that can grow fast. Scale means cost-efficiencies and increased consumer confidence. In providing unrestricted access to the single market, the EU allows UK businesses to compete with those in the US and China that naturally have much larger domestic customer bases.

The EU also gives British online businesses access to talent. Local knowledge is vital for businesses looking to build their brand in countries across the continent, but so, too, are efficiency and a coordinated strategy. Many businesses opt for the best of both worlds: individual country heads – usually natives of the markets they oversee – but based centrally in London. The free movement of people makes it both possible, and pretty painless to operate this way.

A vote for Brexit poses significant risks to all these benefits.

Planning ahead

First, exiting the EU seems likely to add costs. In the absence of a trade agreement, retailers face the prospect of tariffs on goods sold to European buyers. They also face potential extra charge for delivery if goods have to pass through customs. More immediately, the weakening pound that some predict would make British exports cheaper, but, having to source goods from Asia and elsewhere would also make stock more expensive for retailers.

Even with low or no tariffs, Brexit could still result in extra costs that will make a significant difference to price-sensitive shoppers. Soft barriers, such as longer delivery times, could also have a significant impact on sales.

Much, of course, is said of EU regulation, but again the changes would not necessarily benefit online businesses. The EU’s Digital Single Market legislation currently being consulting on, for example, is primarily designed to make cross-border e-commerce easier.

Finally, the role on London as a centre for pan-European online business will also be at risk if the free movement of people is called into question, and businesses are forced to restructure to continue to operate.

Of course, none of this is certain, and it’s true that many online retailers enjoy a strong export business outside the EU. When it comes to UK consumers buying online, their top markets are actually the US, Australia and China, according to IMRG, the UK industry association for ecommerce. We’ve also seen from places such as California that immigration policies can be designed to support and encourage innovative businesses. So it’s quite possible Britain’s online business could still thrive.

Nevertheless, the risks of a vote for Brexit must be considered and addressed, and the evidence to date suggests many haven’t begun. That’s not necessarily a problem – the Lisbon Treaty stipulates a two-year negotiation for a member state that does decide to leave, so change won’t happen overnight. If the vote on June 23rd is for Leave, though, the next couple of years are certainly going to be busy.  

 


 

For more information please contact 

NetBooster Q1 2016

Emmanuel Arendarczyk
France & UK Managing Director
earendarczyk@netbooster.com

 

 

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NetBooster shortlisted for the European Performance Marketing Awards

NetBooster, a leading independent European agency in digital performance marketing, has been shortlisted for the first European Performance Marketing Awards in the Best Paid Search / Media Campaign category, thanks to its collaboration with AccorHotels – Fighting back at the OTAs. 

For the first time, the Performance Marketing Awards goes beyond the borders of the UK, now shining a light on the European market and handing the companies the opportunity to compete against their European peers.

Final contenders come as a result of a meticulous judging process by performance marketing experts with direct experience of European operations, as well as those representing market-leading players. 

The first ever European performance marketing champions will be crowned on the evening of July 4, bringing an end to day one of Performance Marketing Insights: Europe in the heart of Amsterdam.

More information on the European Performance Marketing Awards and nominees list can be found here


For more information please contact 

NetBooster Q1 2016

Sergio Borzillo
Director of Paid Media, NetBooster UK

 sergio.borzillo@netbooster.com

Annual General Meeting 2016 – Notice of Meeting

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, will hold its Annual General Meeting on Monday 20th June 2016 at 11am.

The Annual General Meeting will take place at Espaces Vocation Paris, 22 rue René Boulanger – 75010 Paris

Please see more information in the notice of meeting here:

https://www.journal-officiel.gouv.fr/publications/balo/pdf/2016/0513/201605131602176.pdf

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Performance Marketing Awards 2016

Category winner: “Best Paid Search Campaign”. 

“Fighting back at the OTA’s”, NetBooster for AccorHotels.

When it comes to attracting new customers, the hotel industry is among the most competitive there is. With over 3,700 hotels worldwide, 16 Brands operating in 92 countries, AccorHotels is one of the largest hotel groups globally. With rising competition and constant changes to user behaviour, ensuring levels of profitability are maintained & keeping a dynamic approach has proved to be a hard objective to meet. 

At NetBooster we have developed an innovative strategy by moving beyond a traditional search approach, based solely on search trends, to a truly consumer-centric strategy, taking both hotel availability and user intent, over price range, into our ad copy/bids optimisation approach. By steering our investment in the right directions – analysing ROI data for each auction dimension and adjusting bids accordingly – we managed to minimise the impact of mobile traffic and longer user journeys on conversion rates and thereby increase overall ROI.

NetBooster UK’s Director of Paid Media, Sergio Borzillo, commented: “The Performance Marketing Awards is among the most prestigious awards in the UK Digital Industry and it is with great pride that we receive this recognition. In an environment where all trends move to decrease profitability, AccorHotels was able to go significantly against this trend, a clear demonstration that a user-centric strategy is not just successful, but is the way to go. A truly outstanding feat.” 

Fabien Dini, E-commerce Manager at AccorHotels commented:Travel is one of the most competitive industries when it comes to Paid Search, especially in the UK. Receiving this award shows AccorHotels’ expertise in Web Distribution/Digital Marketing and demonstrates its ability to not only compete among pure players but also achieve outstanding results in this ever-changing environment. Hats off to NetBooster for their excellent work. They’re showing once again that they are truly PPC experts.” 

 


 

For more information, don’t hesitate to contact NetBooster Paid Media specialists to discuss your needs and the opportunities available to you:

 mail-contact-icon

Sergio Borzillo
Director of Paid Media, NetBooster UK

 sergio.borzillo@netbooster.com

Bring on the SEO Spring Cleaning Spirit

 

Bring-on-the-SEO-spring-cleaning-spirit-FINAL-25.04.16 Download the infographic here

 

Every season possess its own beauty, but you have to admit that spring is by far the most exciting moment of the year. We witness nature awakening, hibernating plants coming back to life and more cheerful colours blooming compared to the winters’ dark shades.

Just like nature, we can also prepare for sunnier and warmer days by doing what is commonly known as “spring cleaning”; you dust your home, clean your windows and prepare your garden for the new season.

But here is what you probably missed -a good opportunity for you to check up on SEO tasks you’ve forgotten to do.

 

On-site Optimisation

1)  Site Speed

According to a study from Radware,“2-second delay in load time during a transaction resulted in abandonment rates of up to 87%”. Google takes this into account when ranking and crawling your website as well, an example of this is their acquisition of ‘Page Speed’, a Firefox plugin which ranks websites loading speed on a scale of 1-100.

So, for spring-cleaning, make sure you check your website’s page speed using tools such as Pingdom’s speed check tool, gtmetrix or using Google’s Pagespeed Insights.

These tools will suggest changes to improve your pages loading time.

2)  Over-optimisation 

Have you ever heard of over-optimisation? Over-optimisation refers to making too many SEO improvements on your website to the point that it starts undermining your website’s ability to rank.

Google is able to detect when a website is over-optimising, which results in a few or all of a website’s pages being unable to rank properly. 

To prevent over-optimisation, you should:

  • Avoid keyword stuffing (overusing the keyword which you want to rank)
  • Avoid keyword rich anchors in internal links (avoid making internal links with keywords)
  • Avoid pointing too many internal links towards your main pages (homepage, category page etc.)
  • Make sure you don’t use more than 1 main title per page (H1)
  • Make sure you don’t link to “toxic websites”, also known as “low quality websites”


3)  Google Search Console

Many webmasters forget to regularly check Google Webmaster Tools. And that’s bad for SEO. Why? Because forgetting to redirect 404 errors will have an impact on your rankings. Imagine a user clicking on a page in the search results and landing on a 404 error. They probably won’t be too happy. As a result, if Google sees that you have too many 404 errors, it might downgrade your website in the rankings. The same goes for other errors or missing pages.

So, don’t forget to fix everything and make Google excited to crawl your site.
 

4)  Check your Robots.txt file

Checking the robots.txt file is important from a SEO standpoint. You never know if a developer or someone else introduced a ‘NoIndex’ or ‘NoFollow’ somewhere in the code.  

 

Off-site Optimisation

Once you’ve cleaned your website’s on-site problems, it’s time to check what’s going on off-site.

5)  Check your backlink profile for “toxic links” and bad quality links

Never forget that nowadays, it’s better to have “fewer but better backlinks”. Spring-cleaning is the perfect occasion to get rid of links, which are lowering your rankings.

You should use tools such as Ahrefs, OpenSiteExplorer, SEMRush or SEObserver in order to check your backlink profile.

You should extract the backlinks to a CSV file and see if they have a Trust Flow > to 15 (using Majestic SEO) or a Domain Authority superior to 20 using the MOZ toolbar.

Unwanted backlinks should be disavowed with Google’s disavow tool, if the website’s Webmaster doesn’t want to remove them.

 6) Spring cleaning is also an opportunity to start preparing for next season

The first step should be, to make better use of existing data, when it hasn’t been fully exploited yet. A good practice is to focus on demands, seasonality, customer behaviour, and to make sure your website is up-to-date with the latest trends in your industry and business.

Make sure you leverage your analytics data in order to refresh your websites’ product list, to choose which products should be promoted and which products should be removed from the homepage. Don’t forget to compare your top selling offline products with your online products to make sure you know which products you should be putting forward on your website.

Following the latest technology innovations in terms of User Experience (UX), is primordial. You should keep up with latest products to make sure your UX evolves. Be ready for Google Analytics 360 (released in the near future), which will help you to set-up UX projects to personalise your site and improve results. 

 

 

 

After the Facebook F8 Conference

Messenger becomes the new support, advertising, and sales channel

Two days of exciting insights into the world of Facebook, which is by now much more than just a social network, has come to an end. It’s very likely that many things will change for online marketing, within the next few months.

In front of more than 2600 participants at the F8 Conference in San Francisco, Mark Zuckerberg presented his ten-year-plan to ‘conquer the world’. The focus was especially set on several specific announcements, which are of high interest to advertisers and online shops. The goal for Facebook Messenger, with its more than 900 million users, is to become the preferred platform for companies and customers for future communication.

Chatbots take on phone hotlines & service apps

Actually, I don’t know anyone who likes to call companies. And people don’t want to install a new App for every company”, Zuckerberg said in his opening speech. The goal with chatbots is to fulfil this task. They can provide information or execute orders through the Messenger-platform, no matter which mobile device or operating system is being used. These software-robots with artificial intelligence, understand the message people send through their smart phones. They then simulate an interaction with them by reacting to special keywords.

Users are able to contact a provider’s chatbot in different ways: e.g. via the provider’s Facebook-page or through social buttons on their website. Furthermore, the function “Customer Matching” allows a dial-up between the company and user by using a mobile phone number. Thereby, Facebook compares the mobile number with the phone numbers saved in the user system. 

Yet ideas go much further; rather than clicking through web-shops, potential customers are able to chat with online stores to order products and services directly through the platform. David Marcus, former Head of Paypal, who meanwhile became responsible for Facebook’s Messaging products, showed how sneakers could be ordered via Messenger in the future. The introduced chatbot, which belongs to fashion brand ‘Spring’, first asked about the style of the sought after sneakers, and then moved on to ask about the users price range. With this information, it finally presented different designs to choose between. Just tap it and the order is processed. Payment for the ordered product is also possible, without needing to leave Messenger.

 

Messenger’s beta-version is ready

From now on, every company is able to create chatbots as the Beta-version was activated for Messenger at the F8 conference. Facebook is providing an open interface and templates are available on which – in addition to the company’s name – buttons or images can be included. If companies prefer more complex chatbots, they can use Facebook’s “Bot Engine”. This is based on “Machine Learning” and artificial intelligence. A user’s message can be received and answered with a Send/ Receive-API and developers can choose between different templates to react to the user’s request. Thus, they are able to create a more structured conversation.

The chatbot will be able to recognise customers. The customer should therefore only receive relevant recommendations, and the programme, which is different than call-centres, should be able to react immediately. The conversation is constantly in motion even if the customer doesn’t answer instantly. The digital seller will remind you of the already initiated conversation, at the latest, the next time you use the chat program.

David Marcus emphasised in his keynote that the topic of security was of utmost importance while the platform was being developed: “Here we can control the messages’ number and quality, which isn’t the case when it comes to e-mails.” Users also have the possibility of hiding companies’ messages partially or completely with a “block” button located above each conversation.

 

Chatbots will be open for sponsored posts

Vice versa, we have to reckon that the choice of bots and the communication with them also provides more data-input for Facebook’s algorithm. This determines the display of content within the newsfeed and suggested Apps and Bots. For making this new platform attractive to companies, Facebook introduced several tools as well as the right ad format, which leads users to a Messenger conversation through a Call-to-Action (CTA).

Facebook is already testing the possibility of “Sponsored Posts“, to be able to generate revenue through Chatbots where companies can pay a fee for the opportunity to send direct messages to specific recipients. Users have to have already initiated contact to the advertiser. By providing the API, Facebook becomes the gatekeeper for communication between customers and companies. Thereby new and particular rules are highly probable, just like guidelines for fan pages. 

At the F8 Conference, Facebook promised that irritating ads or spam, are not going to emerge for Messenger. Though customers who contacted a company for service-related questions might receive other useful offers. This goes according to the motto: “You informed yourself about XYZ. It is now back in stock again.” This way, customers can immediately be informed about changes while companies have the chance of getting direct feedback from them.

 

Customers expect fast & reliable resources

Interfaces with a company’s own CRM system could identify customers through their Facebook-ID and allocate them into clusters. If the company displays ads on Facebook at a later time, this would be the ideal database for personalised offers. With “Salesforce for Messenger”, a solution for the popular Cloud CRM System was already been presented at the F8 conference.

A distributor could for example, embed a Messenger Plugin to the checkout process of his web-shop. Thereby, a customer is able to directly ask about arising issues, easily and quickly, just before finishing their transaction. By linking Messenger to the purchase history and service requests, customer expectations are exceeded by providing a personal approach. Companies can use Messenger as a channel for creating brand loyalty and intensifying customer relationships by an offer that combines the potential use of marketing, sales and service.

Nowadays, for many brands, Customer Care is an essential element for the entire customer experience. The announced opening of Facebook Messenger at the F8 conference in San Francisco had immense impact on companies’ future social media strategies. For consumers, it’s a simple way of contacting a brand directly and receiving a competent answer through the same platform. 

Expectations are quite high in terms of response rate. This includes new challenges for companies and their service departments, if they will use this new channel in a strategic manner. For a support system like this, which is comparable to a telephone hotline, it needs technical resources, staff and qualified handling. An automated customer service system has to be conceived and steadily optimised with the help of chatbots in order to ensure the customer’s experience is consistent and valuable even after the transaction is complete. 

 


 

For more information don’t hesitate to contact NetBooster social media experts to discuss your needs and what the new features could mean for you 

 mail-contact-icon

Jan Brockmann
Director of Operation
 jan.brockmann@metapeople.com 

 

Crucial selects NetBooster to drive its global SEO strategy

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) a leading independent European agency in digital performance marketing, today announces a new partnership and contract win with Crucial, part of Micron Group.

NetBooster has been selected to develop and manage Crucial’s global SEO strategy in the USA, UK, Italy, Germany and France. This new partnership represents a key milestone for NetBooster, as it’s the first time the European Agency has been appointed by a US company to manage a global SEO strategy including the US.

NetBooster is working in partnership with the Crucial marketing teams, product specialists and website developers to deliver a comprehensive SEO campaign to drive increased organic visibility in the target markets. The project includes technical SEO, multi-language content marketing, data analysis, outreach & influencer marketing as well as providing SEO and search marketing training to Crucial’s stakeholders. This will be managed out of NetBooster’s SEO competence hub in Cornwall, with the support of the local NetBooster offices in the target countries.

Crucial specialisesin computer memory and storage, with over 6500 engineers on staff, more than 25 000 patents and products available in 209 countries around the world.

Tim Ringel, CEO of NetBooster, says– “We are proud that Crucial chose NetBooster to develop and implement their SEO strategy both in the US and in Europe. Crucial is our first client in the semi-conductor industry and international, making this an important win for us, putting into place our development plans in the US and our ambition to grow our international footprint as the largest independent digital performance agency.

We’re excited to be working with NetBooster for our SEO needs,” said Fabrice Sabo, E-Commerce Marketing Manager, Crucial. “Their broad experience within the SEO industry combined with their knowledge of regional e-commerce models will help us take our digital marketing to the next level.”


About NetBooster Group | www.netbooster.com
NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.

In February 2016, NetBooster and PM Digital, a US-based independent leading full-service integrated marketing agency, announced their strategic relationship to form one of the biggest independent performance networks in the world, with a combined international presence of over 25 Offices, 800 employees, and 250 leading brands.

About Crucial | www.crucial.com

Crucial is a global brand of Micron Technology, Inc. Crucial solid state drives (SSDs) and memory (DRAM) upgrades are compatible with over 100,000 new and old desktops, laptops, workstations, and servers. Available worldwide at leading retail and e-tail stores, commercial resellers, and system integrators, Crucial products enhance system performance and user productivity. Learn more at crucial.com.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Excitement for what’s to come – Facebook Developers Conference – F8

There’s only a few days are left before the Facebook Developers Conference, F8, takes place in San Francisco, on the 12th and 13th April. This year, the sessions “Messenger: Connecting People and Business” and “Messenger: The Future of Communication”, leave room for many speculations.
The F8 might give concrete answers to a topic that has been greatly talked about: “Will Facebook Messenger be open for advertisements?

Facebook Messenger as a support channel?

Over the last few weeks, tests have been conducted with publishing companies on the Messenger-App for example; the German tabloid site “Bild” started sending teasers for articles with links to external content. Messenger, with its more than 800 million users, is also an attractive distribution channel for Instant Articles from media outlets, which are shown directly on Facebook.
However, it seems more probable that Messenger can be used as a support-channel in the future. Companies could for example, live-chat with their customers and reply to questions instantaneously. As of recently, a developer interface makes it possible to create Chat Bots for Messenger. These are systems, which automatically react to the input they get from users, e.g. taking orders, booking tables at a restaurant, or rebooking flights. Dutch company KLM, for example, is the first airline worldwide that integrated Facebook Messenger in its communication with customers. Passengers now have all the important information and documents available to them in Messenger. If needed, they can contact KLM directly in case of questions and re-bookings. Here, the customer is in full control. Contact has to be initiated by the user and not by KLM.

This channel of communication will likely only be opened when the user makes the first step towards contacting a company, thus minimising the risk of alienating users.

As Customer Care is an essential element of the whole consumer experience for many brands, an opening like the one for Facebook Messenger would have an immense impact on social mediastrategy. For consumers it would be a simple way of contacting a brand directly and receiving a competent answer in return.

Will there be a bot store in Messenger?

Expectations might be high on this topic. Especially if we focus on how fast the user gets a reply. This would include new challenges for companies and their service departments, if rumours about such an announcement are correct, as real-time support is comparable to a telephone-hotline and needs many technical resources, staff and qualified handling. To avoid customers having to listen to the usual call-centre tunes, Facebook has thought of a solution.

Since Mid-March users can play a basketball-game in Messenger. They can send a basketballemoji to their friends, tap it and shoot hoops. Thus the waiting time can be bridged with an almost addicting little game. Rumours say that this gimmick could be the first signifier of a “Messenger Bot Store” which might be announced at the F8 according to the motto “Bots are the new Apps”.

Similar to popular messengers such as Slack and Telegram, Facebook’s Messenger could be equipped with further functions. The integration of Mobile Payments or Uber are already a reality in the US. Thus instant messaging is increasingly becoming a control centre for one’s own life.

Further assumptions can be made about the platform Atlas. With Atlas, Facebook shows opportunities for advertisers to deliver campaigns beyond the limits of devices and browsers and for measuring their results. 

It will likely be extended with new features, e.g. the delivery of video ads. Online-advertisement expenses will be better connected to offline-purchases. This is how Atlas will be transformed from a Measurement-Tool to an AdServer, where media services can be booked directly. 

Surprises may also arise when it comes to Facebook’s VR-glasses, Oculus. The current price of about 700 Euros/600 dollars is quite expensive and a lower price could be announced. There may also be the announcement of co-operations with famous video game developers.

Business applications for Whatsapp and Instagram

Further steps in professionalization can also be expected with Facebook’s acquisitions ofWhatsApp and Instagram. WhatsApp might be transformed into an authentic platform for
advertisement, which would complement companies’ broadcasting-groups. For Instagram, it’s about time to get focused company-accounts with special features and an algorithm to navigate the pictures that are shown according to the user’s interests and behaviour. On the one hand, this seems a likely option since the amount of content is steadily on the rise. On the other hand, many users appreciate this linear and unfiltered display of pictures.

But let’s switch back to Facebook-Messenger: Trivial advertisements will likely not be shown on this platform, in the future. Though customers who contact a company for service-questions might get useful offers. This is according to the motto: “You informed yourself about our product XYZ. It’s now back in stock.” This way, customers can be promptly informed about changes, while companies have the chance to get direct feedback from their clients.

Through interfaces with a company’s own CRM-system, such customers could be identified via their Facebook-ID and allocated to clusters. If the company displays ads on Facebook at a later time, this would be the ideal database for personalised offers. As a requirement for this, companies need an interlocking of the different platforms which belong to the Facebook-universe, such as fanpages, the Messenger-App, WhatsApp, Instagram and also Atlas, LiveRail and Internet.org for the required user data – in compliance with data-protection aspects. If this data can be exchanged more easily, it can be used for personalised advertisement. In the long term, simplifying administrative efforts – which are still too high, has to be the goal. Yet the F8 will likely only present the first small steps, if any at all.


 

For more information don’t hesitate to contact NetBooster Data & Analytics specialists to discuss your needs and what the Analytics 360 suite means for you 

 mail-contact-icon

Jan Brockmann
Director of Operation
 jan.brockmann@metapeople.com 

Data Is The Product

How Google Analytics 360 Changes Marketing

Google announced a major update to the Google Analytics product: A full digital marketing suite called Google Analytics 360 with 6 products, 3 of them completely new.

This marks a major step forward in how integrated data tools can help brands drive better dialogues with markets, and signifies the importance of data over channels themselves as marketing starts to be responsive and contextual.

A short story of how we got there

When Urchin revolutionized Analytics by pushing data collection client side they started a process we’re still seeing the consequences of today. When they also decided not to use a relational database but instead store the processed data in flat tables they foresaw the future of a digital world with thousands of times more data than back then in the early two thousands. Paul Muret, then CEO of Urchin software was behind this, and after the Google acquisition and rebranding of the product as GA, pioneered the SAAS model of software distribution.

Last fall when Paul also became responsible for Display and Video it represented the final step in the journey so far – one where the tools that helps marketers better run their brands by visualising, targeting, testing and analysing cause and effect of activities across paid, earned and owned media becomes more important than the channels themselves.

The point is that it’s not as important any longer where the consumer is; much more important is to understand what she wants and respond in a relevant intelligent way.

Data is the product, is more true than ever before”

Analytics is only one piece in the puzzle of solving that challenge – the challenge of helping brands maintain a dialogue with us as consumers.

 Pieces in a puzzle

Therefore the Analytics 360 suite combines 6 produces if which 3 are completely new. On top of the existing Analytics – Premium now rebrands at 360, Tag Manager, now a stand-alone product, and a completely rebuild attribution offer based on the acquisition of Adometry and now rebranded as attribution 360 comes the 3 new products each representing major advances in their fields. Core to all three is the amazing power of the Google Cloud backend technologies powering these tools, which represents processing power that simply wouldn’t have been feasible just a few years ago.

 

Google

Source: Google Analytics 360

 

Data Studio 360

Data studio is a tool for data exploration. It’s a canvas with amazing powers for visualisation and exploration of even enormous datasets. Build on the Google Cloud backend it’s able to manipulate billions of rows in seconds and the open architecture allows you to on-board data from almost any data source and then transform, join data sets, analyse and visualise. The ability to work collaboratively and share dashboards is a key part as well.

Optimize 360

Conversion Rate Optimization became a discipline around 10 years ago, and has only grown in importance since. But the traditional approach of testing for better performance began to be a limiting factor even after the ability to run tests on smaller and smaller segments became possible. Google closed the original product Website Optimizer, took some time to rethink and now came back with a product that goes a huge step forward – by making it possible to target individuals based on predictions from the data available in Analytics.

Audience Center 360

One key missing piece in many CMO tool architectures is an audience management platform for creation of very specifically defined audience segments. Often mis-named a DMP this ability to on-board audience data sets, join them with the power of the google cloud backend and use affinity data such as demographics to power the segmentation is extremely powerful when these audiences can then be used to run targeted campaigns.

 Since Google doesn’t allow any 3rd party pixels in their own marketing channels, Google Analytics integration with Adwords, Google Display Network, Youtube and Gmail marketing is in many ways a “DMP”solution, but when campaign segments need to build on a broarder dataset and pushed to other channels Audience Center 360 becomes a key piece in the puzzle.

In summary

Essentially the key challenge when I look at the path ahead is whether or not we as consumers will embrace a world where the digital technologies will try to better understand what we want. Unless data suites improve on their ability to give us relevant experiences we’ll not embrace the next necessary steps of complete off-/on-line integrations and cross device user matching.

When Google launched the Universal Analytics version of GA and introduced “Measurement Protocol”, it took a huge step towards being able to collect data from all digital touch points, which is a key need to answer the question. But in the years following it’s become more and more clear that the user interface for presentation of the data was a limiting factor on how the data can be used, and even the way the raw data is processed into the metrics and dimensions we use in our analysis have become a limiting factor on the full scope of the needed analysis. 

Therefore there were some pieces missing which have now been addressed with the announcement of the Analytics 360 suite of very powerful tools, as data becomes the product.

 


 

For more information don’t hesitate to contact NetBooster Data & Analytics specialists to discuss your needs and what the Analytics 360 suite means for you 

 mail-contact-icon

Kristoffer Ewald

 Group Director DNA
 kristoffer.ewald@netbooster.com

 

Introducing the Google Analytics 360 Suite

Now with a full enterprise stack of tools

Unifying ever growing amounts of data, from every sort of device and channel, is a challenge that various digital vendors have undertaken over the last years – achieving a relative degree of success. However, in reality, the data was very siloed.

The battle to win the grail quest of understanding every signal from potential and existing customers and to trigger a consistent response based on their on- and offline journey has never been as intense as it is now. The clear winners are the few integrated digital marketing suites with the tools and technologies to deliver on the needs of CMOs.

A long standing contender in the Analytics and data management space has been Google on the back of the global success of Google Analytics, but until now the offering has been fragmented with some important pieces missing. However, the issues previously experienced have now been solved now with the launch of the Google Analytics 360 Suite.

This suite is made up of:

  • Analytics 360, aiming to ease data analysis from all touchpoints in one place, for a deeper understanding of customer experience. Previously known at GA Premium, the Analytics 360 is a full enterprise Analytics solution with integrated DMP features for audience targeting in the Google channels where 3rd party pixeling isn’t allowed.
  • Tag Manager 360, aiming to make tag management simpler, more reliable, and easier to implement to make decisions more swiftly. The stand-alone Tag Manager 360 now includes a full SLA and new advanced features not found in the free version.
  • Optimize 360 (beta), A combination of a AB&/MVT test tool and a content targeting engine Optimize 360 will benefit from the power of having the full GA dataset available for the calculated predictions.
  • Attribution 360, an enterprise Attribution tool with the ability to onboard e.g. TV and other “offline” data sources and provide advanced correlation studies and attribution modeling.
  • Audience Center 360 (beta), finally, after more than 2 years of development, the DMP from Google will come out of beta later this year. It’s built on the powerful Google Cloud backend and will integrate smoothly between the 360 data and other data sources for audience building across millions of users.
  • Data Studio 360 (beta), a huge disruption in the cross field between super easy to use drag-and-drop dash boarding and the power of having BigQuery on the Google Cloud Platform as the data backend, Data Studio 360 will change how we challenge data moving away from aggregated time series data to having the full raw data sets available for analysis – even when there are billions of rows of data – is extremely powerful.

 google-360 

When Google launched the Universal Analytics version of GA and introduced “Measurement Protocol”, it took a huge step towards being able to collect data from all digital touch points, which is a key need to answer the core question of “What is the real customer journey and why is it like this”. With the integration between GA and Adwords the full granularity of the paid campaigns became available for analysis in GA, and in Premium (now Analytics 360) the integration with DoubleClick made it possible to track and cookie across almost all digital events for an even stronger understanding of the journey.

But in the years following it’s become more and more clear that the strict schema applied to the data collected and the user interface for presentation of the data was a limiting factor on how the data can be used. Even the way the raw data is processed into the metrics and dimensions we use in our analysis have become a limiting factor on the full scope of the needed analysis.

The missing pieces have now been addressed with the announcement of the Analytics 360 suite of enterprise tools. NetBooster believes that the Google Analytics 360 suite in combination with DoubleClick advertising technologies, Googles own channels and the Google Cloud Backend is the strongest Performance Marketing Suite in the market today.

Having led data driven and analytics projects for over 10 years for international customers such as PSA Peugeot Citroën, Adidas Group, AccorHotels, Estée Lauder, BNP Paribas and hundreds more, NetBooster has a cutting-edge and an extensive understanding of this fast evolving world where one-to-one marketing models at scale can be achieved.

Reach out to us to book a session discussing how your business is disrupted by the availability of raw real time data and responsive performance marketing, and we’ll be happy to share our vision, methodology and analysis of your opportunities.

For a more detailed understanding of Google Analytics 360 Suite, read our article on ‘How Google Analytics 360 Changes Marketing‘. 

 


 

For more information don’t hesitate to contact NetBooster Data & Analytics specialists to discuss your needs and what the Analytics 360 suite means for you

mail-contact-icon 

  Emmanuel Allaire                              Alexia Cassini

     DnA International Coordinator         Group Communication Manager

     eallaire@netbooster.com                    acassini@netbooster.com

     +33 175434184                                     +33 182288383

 

The Power of Voice: Are You Ready for Voice Search?

Use speech instead of type! Every second, smartphone users operate their devices via voice.

This was revealed in a recent study by the digital association Bitkom. Voice search is particularly popular among young mobile phone users; it’s already used by 58% of users in the age group 14- 29.

Below, you can learn how Voice Search will impact Search Engine Optimisation (SEO) and how you can be prepared.

What is Voice Search?

Simply put, most voice search technologies use a combination of Natural Language Processing and Text-to-Speech, in order to understand a user’s request when using voice to enter a query into a search engine, as opposed to a keyboard. The answer to the query is pulled from the website that the search engine deems most suited for the answer. The answer is then returned to the user directly without presenting a list of search results.  The type of search queries entered by voice, range from cooking tips and recipes, geographical directions, shopping and fact finding, to entertainment such as songs and videos.

When do people use voice search?

People use voice search regularly and the frequency in which it’s being used, continues to increase. However, most research suggests that search queries regarding local amenities are highly represented amongst voice searches. A local search query is usually something that returns results which are geographically close to the searcher. Example queries could be “Where is the nearest Italian Restaurant” or “How can I get to the closest train station”. This means that, even though there’s an increase in voice searches across the board, those performing voice searches are often on the go. They need information now and they plan to act on it within the very near future.

For local voice searches it is therefore generally fair to conclude that the searcher is in the lower part of the purchase funnel, and is intending to pull the trigger on booking a restaurant table, grabbing lunch, going into to a bookstore or acting on whatever they’re searching for.

 

 Voice-Search-Teaser-Final (1)

Example: searching for NetBooster Paris through Google Voice Search.

 

How will Voice Search impact SEO?

The rapidly increasing use of spoken search queries rather than written search queries has already begun impacting the search engine optimisation landscape. With it comes a more ‘natural’, conversational way of formulating search queries. This often entails using more words than you would when writing a search query. Search phrases are thus becoming increasingly long-tail, something that needs to be reflected when planning, creating and hosting website content. Also, local searches are often more direct. For example, search queries like “where can I find X”, “What is the fastest route to Y” are less dependent on context to be understood correctly by voice search assistants like Siri,Google Voice Search, Cortana and Amazon Echo.

Example of Google Voice Search.

Amazon Echo Super Bowl Advertisement 2016

That’s why, until voice search technology becomes more advanced, it is expected to have the largest impact on local SEO. In the longer perspective however, we can expect search queries in general to become longer and longer and increasingly resemble natural conversations rather than keywords. We are also expecting to see more rich website content being created and structured in a way to deliver explicit answers to search queries that are formulated as questions.

What’s the difference between keywords and conversations?

We all know there’s a difference between written and spoken language. The same way there are huge differences in how people formulate search queries depending on whether they write them or say them. For instance, if I were to use voice search technology to research ways to adapt my SEO to voice search, I would most likely formulate my query along the lines of “How do I do voice search SEO?” or “What are the best practices for adapting SEO to voice search?”. 

However, if I were to conduct the same searches using a keyboard, I would probably write something shorter like “Voice search SEO” or simply “Voice Search”. That is because I am using a “learned” search engine behaviour that stems from how search engine algorithms have worked in the past. That is matching words and phrases to website content without worrying too much about the actual meaning of those words and phrases nor the intent behind actually performing the searches.

To younger generations, as well as those of us not so young anymore, it will start to make less and less sense to use search engines the “keyword” way and more sense to use them the conversational way.
This is estimated to move search towards a more “natural” style of dialogue rather than simply writing keywords in a search box. 

What about factors such as pauses, emphasis, intonation and other contextual clues?

These factors are of course very important in defining the context of oral dialogue. To fully include them when determining which search results are the most relevant to a particular query, Google and the other search engines, still have some work to do. How these factors will impact SEO and how to optimize for them is an issue that we hope to return to in the future.

 


 About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Get ahead of the wave, with NetBooster. Contact us now!

 

Google Ad Layout Update

What the changes mean for businesses

What exactly happened?

On Friday 19th February, Google announced that it will no longer show sponsored adverts on the right-hand side of a desktop search results page.  Instead, the page will display a maximum of four adverts at the top of the search engine result page (SERP), above the natural listing, as well as three adverts at the bottom of the page.

A Google spokesperson has confirmed that the change will be put into effect immediately in all languages worldwide.

2016-03-01

 

As a result, adverts will not appear on the right-hand- side of desktop search results, with two exceptions:

  • Product Listing Ad (PLA) boxes, which show either above or to the right of search results 
  • Ads in the Knowledge Panel

The elimination of right-hand-side adverts will impact all desktop searches worldwide; the addition of the fourth advert above the search results will be for “highly commercial queries”, for example if the consumer was searching for a hotel or car insurance.  The changes mean that Google now has a similar desktop User Experience to that of a mobile device where you can only see the adverts at the top or bottom of any search results page, meaning the User Experience is consistent across both channels.

Important changes to note:  

  • The changes to the Google search results page will be effective immediately
  •  Adverts will now only appear at the top and/or bottom of the results page. This will be split so that there are a maximum 4 adverts at the top of the page and a maximum of 3 at the bottom
  • Organic results will be pushed further down the SERPs

What is the impact for advertisers?

  • The change in SERPs will instigate a new ‘click behavioural’ pattern from the consumer that will need to be evaluated and addressed accordingly
  • A position 4 regarding “highly sales-driven keywords” can show a better CTR in the future. Ad texts with a position >4 will show significantly lower CTR, because from now on they will be displayed below the fold

  • Google Shopping results might possibly obtain a higher CTR
  • Increased competition at top positions can lead to higher CPCs on desktop device
  • Advertisers targeting positions > 7 on generic keywords will see a drop in impressions
  • Increased competition for top positions can lead to higher cost-per-clicks (CPCs) on desktop devices, lowering the cost effectiveness of this channel
  • Any advertisers targeting a position higher than 7 on generic keywords will see a drop in impressions
  • Advertisers with ads in in position 5-7 (bottom of the page) could suffer from lower CTR, the same number of impressions, lower quality scores and therefore higher CPCs
  • Brands with a high level of competition for their own brand terms might be forced to be more aggressive in protecting their brand space as a result of organic listings being pushed further down the rankings
  • Retailers will need to pay particular attention to their product feeds to ensure that they can make the most of the Google Shopping ads still appearing on the right hand side of the SERP
  • Businesses could see a potential loss of traffic from organic searches as a consequence of these natural listings being pushed down. Ranking will become less and less ‘the key factor’ to consider when evaluating SEO performance, so marketers will need to put more emphasis on looking beyond that metric alone.

2016-02-29 18_32_33-Google SERPS Update (Detailed) (1).pdf - Adobe Reader

 

  • At NetBooster we have seen a drop in impressions in the UK, French and German markets
  • Our data shows CTR is generally stronger, with the exception of our French campaigns. This is no surprise considering the positions with the lowest CTR, i.e. 8-11, are not available anymore
  • We are also seeing slight increases in CPC, but no dramatic change here

What should marketers focus on going forward?

Back in 2013, the launch of Google’s Enhanced Campaigns forced businesses to re-evaluate their entire approach to paid search, from account structure to bid management and device strategy. In 2016, Google is now forcing businesses not only to re-evaluate their search strategy once again, but also re-examine their entire approach to digital. With the number of ads visible going from 10-11 down to 4, businesses will need to carefully evaluate their bid management strategy and see if it is commercially worth appearing in top positions and how other activities (i.e. remarketing, outreach, conversion rate optimisation and so on) can help brands to maximise their advertising spend  with a healthier Conversion Rate and more cost effective traffic.

Being smarter at engaging with consumers has never played such a key role in digital advertising. As such, marketers will need to bear some fundamental lessons in mind:

  • Simply increasing the bids in order to maintain the same level of impressions and clicks will not deliver the desired result.  You need to re-evaluate the way you think about digital and broaden your field of action in order to bring traffic in at more cost efficient levels and convert at a higher rate
  • Paid search is not the only effective channel to bring in relevant traffic and performance. Companies should diversify what they do and put new emphasis on activities that might have been underestimated to date, such as conversion rate optimisation (CRO), outreach, remarketing
  • Now that the mobile and desktop SERPs are similar, learning from desktop devices’ click behavioural patterns can help you to further optimise your mobile marketing strategy and approach. Mobile traffic and transactions keep  increasing, so this area can no longer be ignored, even if does not generate direct conversions
  • Make a bigger effort to move from traditional ‘silo’ thinking to proper cross-channel strategy. Consumers shop to find a solution to their problems. They do not mind whether they find it on Paid Search, through a Social Ad, or a remarketing ad; they just want to find it
  • On average, websites tend to convert at a 2%-4% rate, which means that 98% to 96% of users leave the site without buying anything.  Why should you bring these users back to the site through search when you could do it via remarketing at a fraction of the Paid Search cost? It’s a better idea to start remarketing and make sure your approach is as personalised as possible

What will NetBooster do next?

At NetBooster, we will analyse the effect of these changes on CTRs and CPCs over the coming months and produce a follow-up article with comprehensive results and a summary of how advertisers can best approach the new rules. These results will also showcase how well adverts in the new format are performing.

If you wish to discuss how these changes will affect your digital marketing strategy, please get in touch.

Architects@netbooster.co.uk   

 

PMDigital-website-featuredphoto

NetBooster and PM Digital partner to form one of the biggest independent performance networks in the world

Combined International Presence of over 25 Offices, 800 Employees, 250 Leading Brands and managing over $500m media spend

NetBooster(FR0000079683 – ALNBT – PEA-PME eligible), a leading independent Europe and Middle East agency in digital performance marketing and PM Digital, a US-based independent leading full-service integrated marketing agency, today announce a new strategic relationship. This partnering, without an impact on the shareholding structures, will enable the two agencies work alongside one another; leveraging their powerful offerings, employees and technology to benefit their clients. 

Both PM Digital and NetBooster have a strong heritage of delivering marketing solutions to help clients generate awareness and drive performance. Together, their expertise lies in PPC, SEO, CRM, Display/RTB, Affiliate, Social, UX/CRO, with all of these supported by a strong Data and Analytics offering, and a creative team that supports those efforts, to target brands’ most important audiences anywhere they are.

NetBooster and PM Digital’s proven track record of success, coupled with their comprehensive understanding of data and actionable customer insights, will enable the two agencies to work alongside one another and deliver high-impact, cross channel marketing strategies for international brands looking to deepen their position and relevancy. The strategic partnering comes at an important time, as brands and clients look to cultivate integrated global strategies with deeply tailored, localised approaches, and to identify new customer and business opportunities across markets.

Tim Ringel, CEO of NetBooster, commented: “The performance driven methodology is core to our cross-channel, global performance approach. With PM Digital’s deep roots in direct and integrated marketing, coupled with their exceptional channel intelligence, this partnership will give our mutual clients a significant competitive advantage. Together we will strengthen the relationship with critical media providers, as well as best-in-class data and technology partners. The entrepreneurial spirit of both companies fuels our mutual plan for a global footprint with APAC as our next target.

Chris Paradysz, Co-CEO, PM Digital, said: “NetBooster brings impressive digital and vertical expertise that will complement our combined leading roster of brands across the Retail, Travel and Hospitality, Financial Services, Education, Publishing, Technology, Telco, Automotive, Non-profit and B2B sectors. Our shared dedication to creativity, innovation and performance will enhance our clients’ overall programmes and allow them to grasp new opportunities to connect and engage across the globe.”


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About PM Digital www.pmdigital.com

PM Digital is a full-service integrated marketing agency specialising in innovative solutions across paid search (SEM), organic search (SEO), display, social, content, email, direct mail, print and insert, as well as creative brand and web development.  With its direct and digital businesses, PM Digital’s core capabilities are based in a data-driven approach to understanding, targeting, cultivating, acquiring and optimising customer value for clients. Through this comprehensive expertise, the agency leverages proprietary and best-in-class research and analysis tools to help clients make the most informed marketing decisions and manage the performance of their programmes. With a client list of leading global brands across key verticals, such as Retail, Financial Services, Education, Publishing, Technology, Nonprofit and B2B, PM Digital has continued to grow our reputation as the industry’s most critical thinkers and leaders.

Information | For more information please contact:

Eliza Nicholas
Rostrum (PR agency to NetBooster)
e.nicholas@rostrum.agency
+44 (0)207 440 8670

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

 

Post NB site

NetBooster UK shortlisted for three awards at The Travel Marketing Awards 2016

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, is delighted to announce it has been shortlisted for three awards at The Travel Marketing Awards 2016.

NetBooster has been shortlisted for the following categories:

1. Digital – Best use of Multi-Channel, “A Truly User Centric Approach” NetBooster for Tuscany Now & More
2. Digital – Best use of Search, “Steering PPC investment in Travel” NetBooster for Accor Hotels
3. Digital – Best use of Search, “Whatever the Weather” NetBooster for Spaseekers

Sergio Borzillo, Director of Paid Media and London Operations, “This is a testament to the expertise and excellence that we provide to our clients in the travel industry. Being shortlisted for this award offers further proof that our emphasis on a user centric and data driven strategy is successfully equipping our clients to compete in a fierce digital landscape.”

Jens Nielsen, Head of UK & Nordics, “The travel industry is rapidly evolving at the moment. Digital marketing and communication, along with a sharp focus on customer engagement, are the key driving forces in this transformation. NetBooster is proud to be at the forefront of these developments as we advise our travel clients on how to seize the opportunities that exist throughout the customer journey.”

The event is run by the Chartered Institute of Marketing’s Travel Group. The ceremony takes place Tuesday 15th March 2016 from 7:00pm GMT, at Grosvenor House (A JW Marriot Hotel) on Park Lane, London. It is a ticketed event, with early bird prices starting from £199 (+VAT).


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Christopher James Bird (Marketing Coordinator)
NetBooster UK
Tel. +44 (0)207 802 9500
christopher.bird@netbooster.com

Press Contact
ROSTRUM PR
Eliza Nicholas
Tel. +44 (0)20 7440 8670
e.nicholas@rostrum.agency

NetBooster UK appoints Sergio Borzillo as Director of Paid Media and London Operations

NetBooster (FR0000079683 – ALNBT –PEA-PME eligible), a leading independent European agency in digital performance marketing announces it has promoted Sergio Borzillo to manage all of NetBooster’s paid media disciplines within the British market, in addition to overseeing general operations for NetBooster’s London Victoria office.

Sergio joined NetBooster back in 2012, where he has been on the frontline of developing Pay-Per-Click strategies for clients across a variety of verticals, before being moving up to Head of PPC in 2014.

Sergio Borzillo, Director of Paid Media and London Operations, comments “In an industry where integration has become a must, it is very important that we as an agency keep working on strengthening our cross-channel offering while mastering the delivery of each channel through the right mix of technology/tools, expertise and experience in our client verticals. I am very excited to take on this new role and look forward to contributing to NetBooster’s growing success…”

Emmanuel Arendarczyk, Managing Director, UK & France, adds “NetBooster are absolutely thrilled to promote Sergio to this position. Sergio has a solid track record of successful client relationships, team management and PPC performance and we’re certain that he will excel in his new challenge…”


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Contact
Emmanuel ARENDARCZYK
21st Floor, Portland House,
Bressenden Place,
London SW1E 5BH, UK
+44 (0)207 802 9500

Communication
Christopher James BIRD (Marketing Coordinator)
+44 (0)207 802 9535
christopher.bird@netbooster.com

NetBooster chooses Kontrapunkt agency to strengthen its brand globally

nb-kontrapunkt-graphic

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, has chosen the Scandinavian design and brand agency Kontrapunkt to handle the task of strengthening their brand and position worldwide.

With 500 consultants, 22 offices around the world and NetBooster has a unique position as one of the only independent, international digital agencies. Kontrapunkt will help sharpen and position NetBooster to reach their optimum level.

Tim Ringel, CEO of NetBooster commented “NetBooster has grown externally and acquired several agencies in different countries. Now we need to renew and unify our global brand and position. We have chosen Kontrapunkt, because they have a sharp strategic approach to design and branding, and because they see the value in being genuine and transparent – just like us.”

 “When NetBooster prioritises to develop their own brand, they show that they are willing to walk the talk in this respect. This I admire. We look forward to a collaboration that will mean a lot to both us and NetBooster. At Kontrapunkt, we specialize in brand development and brand design, while NetBooster delivers digital solutions that measure any marketing effort. I definitely see great potential in creating a synthesis of performance marketing and branding,” says Morten Gade, Partner at Kontrapunkt.

 


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

Kontrapunkt
Morten Gade
Partner & Head of Digital, Kontrapunkt
Tel. +45 52145970
mga@kontrapunkt.com

NetBooster S.A. appoints Emmanuel Arendarczyk as the new Managing Director of France

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces the appointment of Emmanuel Arendarczyk, as the new Managing Director of NetBooster France.

In his new role as Managing Director of France, Emmanuel Arendarczyk will continue positioning NetBooster as the leading independent international player influencing the French Industry alongside his operational management responsibility in the UK.

Emmanuel has been leading the NetBooster UK operations for more than 2 years, growing the team size on the back of new clients and solid financial performance.

Former Managing Director of France, Yann Gabay, worked in close cooperation with Emmanuel Arendarczyk to hand over his operational management responsibilities before leaving NetBooster to pursue a more personal project.

Tim Ringel, CEO of NetBooster, commented: “For Emmanuel, this move represents a fresh challenge at which I believe he will excel. I am fully trusting Emmanuel to ensure our strategy to grow NetBooster into the visionary independent and international player, by accelerating execution and growth on an international level in each of our existing and upcoming markets. The Board and management team of NetBooster would like to thank Yann Gabay for his time and dedication to NetBooster and we wish him all the best the future.”


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

UK-search-winners-cover

NetBooster wins award at UK Search Awards 2015

The NetBooster team celebrated winning “Best Use Of Social Media in a Search Campaign” with our client AccorHotels, at the UK Search Awards 2015!

The ceremony took place in the evening of Thursday 26th November 2015 at The Ballroom in Waterloo, London. The awards have been running for over five years, each time acquiring hundreds of entries across search and digital agencies from the UK and beyond.

NetBooster was shortlisted for 9 awards over 5 categories, a great achievement in itself.

UK Search Awards 2015 NetBooster Group PhotoCredit: Barney Newman / UK Search Awards

 The award was won with NetBooster’s entry, “AccorHotels & NetBooster – A Tale of Three Cities“.

“AccorHotels understood very early that engaging audiences through social media is vital for a brand and we’re thrilled that our contribution is being recognised by some of the best in the digital marketing industry.” Emmanuel Arendarczyk, Managing Director UK and France.

If you would like to find out more about NetBooster’s award winning work for AccorHotels, please get in touch!

 

NetBooster on growth track in the third quarter of 2015

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its results for the third quarter of 2015, showing an increase in growth on all levels.

During the third quarter of 2015, NetBooster achieved a gross margin of €8.8m from €7.9m in the same period in 2014 (growth of +11%), and a boosted EBITDA at €1.3m from €1.1m in the same period in 2014 (+18%), with a profitability coming in at 15% (14% in the prior year).

As previously stated (in the half-year results), the on-boarding of new blue chip clients such as Estée Lauder, Euromaster and Groupe SEB during the year, positively impacted the P&L. In addition, NetBooster is growing with existing clients such as Deutsche Telekom, by being the full service provider for them.With a traditional strong last quarter, the on-boarding of new clients and a promising sales pipeline in Q4, the management team is confident in keeping the growth track in quarter four of 2015 and beyond.

  2015-11-03 18_09_17-NetBooster - Q3 2015 PR_FINAL_03.11.2015- English - Microsoft Word

Based on the strong profitability and the achieved growth, the management team is exploring ways to enhance the NetBooster brand with the aim of strengthening NetBooster’s position in the market. Kontrapunkt, a Danish strategic branding agency, has been appointed to explore ways to revitalize and reposition the NetBooster brand and image in the next months.

 OUTLOOK

NetBooster is confident to accelerate the growth in Q4/2015 and is optimistic to reach the EBITDA target of minimum € 5.5m. The Company will provide further details on the 2016 strategic plans in January 2016.

Tim Ringel CEO of NetBooster, comments “We have been focusing on new business and growing the existing clients in the first half of this year. We are now on-boarding our first new customers to deliver growth for the Company. Thanks to our efforts in the last 3 years we are now starting to earn the results by being overwhelmed with new business inquires in the 2015 pitch season. We are proud of what we have achieved and are full of energy to step into a rapid acceleration of NetBooster’s Brand and Strategic offerings, across markets, continents and product areas in 2016.”


 DISCLAIMER

This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.

This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.

 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Financial Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

 

The Power of Presence

Investing in content has never been so vital.

So what is Content Marketing?

Content Marketing is a wide and encompassing topic, being any material that a brand decides to produce. It forms as the basis of what makes a brand a brand. It is what differentiates, reinforces, informs and persuades consumers to be loyal to your brand.

In Content Marketing, we have three main types of media:

Owned media, is material that the brand has produced itself. This could be shooting a video or writing an article.

Earned media, is material about the brand produced by other people, but the brand hasn’t paid them to do this. This could be a magazine inviting a spokesperson from the brand for an interview, or when a blogger writes about them.

Paid media, is any form of advertising that the brand has directly paid for. This could be everything from billboards and television commercials, to Pay Per Click (PPC) ads on Google.

Until fairly recently, content was formulated and produced by disconnected departments, who didn’t talk to each other. Later, companies decided to create Editorial and Content Committees where the heads of department would debate which content would be released. This was a step in right the direction, but it was still hard to define a common ground to agree. Usually, the Head of Product would demand new content, and the other departments would just comply with the request.

Why owned media is an investment that needs to be made

While paid media is highly accountable and transparent all the way to the actual ROI, when one buys one impression, one click or an action (lead, order, etc.), whatever the business model might be, one can know exactly the turnover one would receive and can calculate the margin right away. The decision of whether to create the paid media content is therefore made easy thanks to very detailed metrics.

The main reason it is so hard to find common ground on why and which owned/earned content to create is that, while companies have the feeling that it needs to be done, they still have a lot of difficulties quantifying the cash value it brings.

The answer to this question lies in the analysis of the conversion funnel. Let’s take retail as an example. In 2015, UK consumers go through about 20 ‘touchpoints’ (or exposures) with the brand before actually purchasing anything. Now, when investing in Display, PPC or Social ads it’s common to see only 8 touchpoints before conversions, you know there is quantitative gap versus your market. Putting it back into the broader context of the internet, what we’re seeing is an increase in the number of touchpoints before conversion. Internet users are now expecting more and more engagement with brands. This is what we call the power of presence. If your company doesn’t take digital space, that’s a lost opportunity and another brand will take it. So what better way to compete than creating content that will become part of the conversion funnel organically without having to pay for each impression or click like in paid media?

The_Power_Of_Presence  

How do I know what internet users expect?

Now that I know that content needs to be produced, how do I know what to produce?

Content is not only about selling and generating conversions. Content is important at any point of the conversion funnel. Content is relevant for everything from persuading you to buy the product, to instructions and after sales support.

It’s about mapping out what internet users expect and responding to it.

First, we analyse the behavioural data via our client’s web analytics tool. Here are some of the questions we ask ourselves:

  1. What kind of audience are coming to the website? Are they in line with who are actually buying in the end?
  2. Where do we see high bounce rates?
  3. Where do people leave the website? Are they coming back afterwards? Where did they go? Did they leave because they didn’t find a specific answer, that they found elsewhere? Or is it just part of the normal conversion funnel (e.g. we’re in the benchmark phase)?

If there is not enough data on the website, you might consider doing a quick research, i.e. surveying what look-a-likes (an audience with the same characteristic as yours) want to see from you.

These lead to the project questions:

  • How much informative content do we need?
  • How much inspiring content? What format?
  • How much content on what to buy and how to buy it?

This is the qualitative gap analysis.

How do I track the impact?

This is the most interesting part, because for some reason marketers are looking for a quick ROI from the content they produce. But then you might ask yourself, why do I do TV? Do I really sell from it? You might do. But isn’t TV more about brand recall and awareness?

Different content is created with different intentions, and not everything is just about sales. Some pages exist as a bridge to something else. Some rich media such as videos can be about building brand recall, but others might be about how to use a specific product.

So once it is decided that content has to be created and what, it is now about knowing where this content will feature in the conversion tunnel. You will see the content everywhere, so more than one KPI needs to be taken into account. I suggest four:

  • ROI (to the likes of the ecommerce team!)
  • brand awareness / reach (to the likes of your PR team!)
  • engagement (to the likes of your social media team!)
  • lifetime value (to the likes of your CRM department!)

http://www.demandmetric.com/content/content-marketing-infographic

Here’s four easy ways to track it in your webanalytics tool:

  • ROI: number of sales generated from this content (last click) or where the content contributed to it (assisted conversions)
  • Brand Awareness / Reach: Page Views, Unique Visitors broken down per page views, New Customers per page views
  • Engagement: How many actions (others than buying) have been done as a result of seeing the newly created content. This could include newsletter opt-ins
  • Customer lifetime value: do active clients see this content and does this contribute to cross/upselling?

Assess your new content using the KPIs and you will see the incredible value brought to your customers and the company.

Finally, how do I pitch it to my management/board?

  • Is this ROI friendly? Yes as the cost is less than traditional marketing and generates lots of conversions over time
  • Is this good for engagement? Yes if SEO groundwork is done and the content is accessible on all main media like Google, Facebook and other social networks, YouTube and on the website too
  • Is this good for brand recognition? Yes, because content encompasses different formats including videos and you can generate repetition on highly memorable formats at lower costs than any other marketing activity.

Overall, content marketing is an absolute requirement in your marketing mix and Data is a must to do your gap analysis and focus your investment on the pieces of content that are expected by your target audience.

 

native-gmail-ads-featured

Native Gmail Ads launches in Adwords

Native Gmail Ads were formerly known as Gmail Sponsored Promotions (GSP) and were available in a separate platform for beta testing, however on 1st September GSP were re-launched in the Adwords platform and renamed Gmail Ads.
Alongside their announcement on the Adwords blog Google said:

“As we’ve developed Gmail ads, we’ve tested various formats to see what users find most engaging. One improvement we’ve made is to remove standard text ads from Gmail and show fewer, higher-quality native ads that integrate more seamlessly with the inbox experience.”

For those who are new to Gmail Ads, the ad has two main components:

  • The collapsed ad that aims to blend in with your Gmail inbox.
  • Once the collapsed ad is clicked it becomes an expanded ad unit which appears as a native ad taking over the full screen of the users’ inbox. In the expanded ad you can recreate your landing page, include videos, drive newsletter sign ups, add CTA buttons or use a multi-product format to link to individual products.

Article Ads2

Image source: Adwords blog

 

Gmail Ad examples: 

Gmail Ads GIF 8.31.15

Multi-product format below:

Article Ads

 

What’s new?

With the move to Gmail Ads and the Adwords interface there are changes in implementation, reporting and features available. Gmail Ads now uses the same nomenclature as other Adwords activities whilst these were different in the GSP platform e.g. a device was known as a client. Campaign managers may also be more comfortable using the standard Adwords interface rather than a separate platform. 

Below we have outlined additional updates to Gmail Ads:

  • Create ads through the “Ad Gallery” in Adwords and launch campaigns as a display campaign targeting mail.google.com as a placement
  • Use display targeting options: keywords, interests, topics, demographics and affinity audiences
  • Implement ad scheduling
  • Activate bid modifiers for certain locations and/or devices
  • Domain targeting is now applied through keyword targeting rather than the domain targeting section
  • Gmail users retain the ability to control the type of ads they are exposed to, meaning they can opt out of interest-based ads
  • Gmail reporting metrics have been included in Adwords:

 

article AdsGmail

 

Image source: Adwords interface

 

The impact on our clients

Following the recent update to Gmail Ads we have experienced the greatest impact on hospitality clients with an average uplift in CTR of almost 30% and CPCs reducing by 31%, the volume of clicks to expand the ad also increased by almost 40% from less than 10% higher impressions. With the same creatives and targeting in play we can attribute the uplift in performance to Google’s move to make Gmail Ads a more native experience and the removal of text ads, leading to a stronger CTR. 

The inclusion of native Gmail Ads directly in the Adwords interface was announced at the same time as Google launched their new logo which has overshadowed the update; nevertheless it’s an important change.  The update means Gmail Ads are now accessible for all advertisers and with costs still low it’s a great time for advertisers to discover and test the platform and different formats to learn what works for them.  

Additional notes:

  • Following the initial click to expand the collapsed ad all subsequent clicks (click to website, submit newsletter sign up, email save and forwards etc.) are free.
  • Gmail Ads do not appear in Gmail for work accounts.

NetBooster publishes its 2015 Half-Year Results

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its Half-Year Results for 2015.

The consolidated revenue totalled €63.9m, amounting to growth of +8% in comparison with the figures for 30 June 2014. Furthermore, NetBooster achieved a Gross Margin of €17.2m, an increase of +1% compared to the same period in 2014.

On boarding of new blue chip clients such as Estée Lauder and Groupe SEB during the second quarter of 2015, positively impacted the P&L. Also, NetBooster is growing with existing clients such as Deutsche Telekom, by being the full service provider for them.

EBITDA increased to €2.1m, upfrom €1.7m in the same period in 2014 (+24%), profitability coming in at 12.2% (9.9% in the prior year). Restructuring efforts undertaken in 2014 led to a reduction in staff expenses during the first half of 2015.  

During the second quarter, €0.3m was accrued under Extraordinary Activities; as the management is close to reaching a settlement on an existing legal claim over the coming weeks.

Overall, profitability for the first half of 2015 is in line with Management’s expectations. Net income before goodwill amortization amounted to €0.6m; a year-on-year increase of 20%. Because of high goodwill amortization under French GAAP (€2.0m) reported net income came in at €-1.4m. 

2015-10-14 14_44_19-NetBooster - Half Year Results 2015 PR Final - English [Lecture seule] - Microso

 

As at 30th June 2015, the balance sheet showed a higher trade receivables and trade payables figures due to the increase in revenue. The Cash Flow was impacted by the Company’s Share Buyback programme (mainly for future acquisitions) of €0.8m, which led to a slightly lower cash position at €4.4m (same period in 2014: €4.7m).

OUTLOOK 2015

Based on the new clients, NetBooster is confident to accelerate the growth in Q3 and Q4 and is optimistic to reach the EBITDA target of minimum € 5.5m.

 


 DISCLAIMER

This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.

This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Financial Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

 

NetBooster UK appoints Ben Neville

NetBooster UK appoints Ben Neville as Head of Digital Strategy: Organic Media & DnA

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) a leading independent European agency in digital performance marketing announces it has recently hired Ben Neville to head up the Organic Media and Data teams in the UK. His responsibilities include SEO, Content Marketing, Data Mining and UX/CRO and will work with the Paid Media team on cross-channel strategies for our clients.

Ben joins from BP Castrol, the global manufacturer of automotive lubricant, where he was Head of Digital Marketing EMEA after similar roles at General Motors as well as car manufacturer Opel/Vauxhall.

“I am very excited for the near future of working with NetBooster and look forward to what we shall achieve together. Behavioural targeting will be the next industry battleground in Digital Marketing, and NetBooster is just the agency to join the fight with. Ben Neville, Head of Digital Strategy: Organic Media & DnA.

Emmanuel Arendarczyk, France & UK Managing Director at NetBooster added:  “Ben Neville has a proven track record of success in international cross-channel digital strategy for a wide range of industries. We opened a new role for Ben and are confident that he will play a main part in supporting our clients in their digital transformation.”


About NetBooster Group www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.

Information:

Contact
EMMANUEL ARENDARCZYK
21st Floor, Portland House,
Bressenden Place,
London SW1E 5BH, UK
+442078029500

Communication
Christopher James Bird (Marketing Coordinator)
+44 (0)207 802 9535
christopher.bird@netbooster.com

 

IA-large-post-pic-V2

NetBooster Group acquires Dutch digital marketing agency Internet Advantage

NetBooster Group is extending its international footprint with the acquisition of the Dutch Digital Marketing Agency Internet Advantage to extend its worldwide coverage.

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) a leading independent European agency in digital performance marketing, announces the acquisition, subject to the realisation of customary conditions precedent, of the digital marketing agency Internet Advantage based in Utrecht, Netherlands. The newly acquired agency will operate under the NetBooster Group’s popular German brand metapeople and will be fully integrated into the global NetBooster Group service offering.

The acquisition will further enhance NetBooster’s global reach by adding the important Dutch market to the Networks country portfolio. The DNA of Internet Advantage will stay intact as all employees, clients and service offerings will be transitioned into the rebranded company metapeople Netherlands. The original General Manager and founder Lennert de Rijk and his new colleague Joost Geerts will manage the integration and expansion of metapeople Netherlands.

Both Internet Advantage and NetBooster/metapeople are focusing on performance driven digital strategies. The acquisition is a perfect fit for both organizations to grow the businesses. Clients of Internet Advantage will benefit from metapeople’s extensive expertise in performance-driven marketing, as well as the international data and analytics footprint.

With a strong focus on innovation, Internet Advantage is a leading search and performance marketing agency in the Netherlands. The agency was voted best Search Marketing Agency in The Netherlands in 2013, and is working with a multi-lingual in-house team in the Dutch, Belgian and German markets.

Lennert de Rijk, Managing Director of Internet Advantage, comments “Performance Marketing is moving into a new phase as it goes international and becomes fully transparent. We, at Internet Advantage, want to be part of this evolution and use our entrepreneurial ambition to change the industry. In conversations with NetBooster/metapeople, it quickly became clear that our ambitions align perfectly, when it comes to providing the best digital strategy to our clients. Joining forces ensures that we can expand together and strengthen our respective positions in this agile and innovative sector. Our clients and our employees will benefit from the fact that NetBooster/metapeople is the biggest independent international performance agency, with strong offerings in Data & Analytics.”

Tim Ringel, CEO of NetBooster Group, adds: “We are very excited to have found such a complementary and ambitious boutique agency in the Dutch market. Internet Advantage’s management, employees, clients and services fit perfectly into our vision of growing in size and knowhow with entrepreneurially managed companies and create the biggest independent worldwide digital network agency. Our top clients are keen to expand into more regions with NetBooster/metapeople and we are answering that demand by cherry-picking the best local players with highly involved entrepreneurs and integrate them onto our unique international platform. The acquisition of Internet Advantage is the first step in our strategy to triple our size by 2018, creating a global agency thanks to buy & build and organic growth.”


About NetBooster Group www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.

Information:

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

featured-image-kongsted

This Time It’s Personal

Above everything else on the Internet, personalised marketing wins. We are moving into an era where advertising will become so relevant, that it’s no longer seen as an annoyance, but as a service for users.

Have you wondered why you’re ‘followed’ by banners for a pair of shoes you’ve already purchased? Or why your gym sends you offers for Zumba in Manchester when you live in London? 

Then you’re very likely the type of person who will feel better with the world of advertising that is to come in the next 3-4 years. Many people today regard advertising as bothersome and irritating, however that perception will very likely change within the next few years. Large companies are gathering data about us like never before, and we’re only at the beginning of a period in which advertisements will become completely personalised and far more relevant than we’ve seen before. We are entering into a future where the border between advertisers and useful services is diminishing.

The world’s most popular social media platforms and apps such as Facebook, YouTube and Instagram have had success because they offer services that are completely personalised; you choose what you do or don’t want to see and can optimise your news feed to be completely unique. Searches on Google have also become personalised, so we receive search results that are customised based on interests the search engine suspects we have. In the same way, we now experience that advertisers online are, at a higher level, becoming personalised (down to each single user).

If you search ‘Ads Preferences’ on Google, you’ll get access to a short overview of the picture Google has of you. And on Facebook, you have the possibility to download a large file with part of the data the social network has collected on you, as a user. This data allows for the setup of far more relevant advertisements. The system is far from perfect, however it has up to present date, allowed for those ads we see to be slightly more relevant compared to those we saw 5 years ago. 

This development will only continue.

Google’s CEO, Larry Page, was recently asked whether he considered ad-blockers (programs which block advertisements), to be a problem. To this, he responded that the problem isn’t ad-blockers, but bad advertisements. According to Page, it’s about creating ads that consumers don’t want to block.

Year 2015: A static Internet

While big companies such as Google and Facebook have realised the value of using consumer data in new constructive ways and offer personalised services, 99.9% of all other websites are not personalised. The most common situation is that the same version of the website is showed to all users, regardless if you’re a man or woman, what age you are, and what part of the country you live in, and despite having previously visited the website and possibly having purchased products. 

This will change in the course of the next 5 years.

A website owner typically has a large accumulation of information about their visitors. This information can include what pages on the website users viewed during their last visit. For example, if I had previously looked at kitchens on IKEA’s website, one should assume that it’s kitchens I’m interested in. Therefore there’s no reason to display cheap bed sheets the next time I visit the front page of IKEA’s website. Rather, the front page should be personalised to show me more relevant information on kitchens.

Similarly, a website owner can have lots of other relevant information. In regards to an online store, has the user previously purchased anything? What gender, age and geographic placement do they have? All of this information can be used to create the perfect, personalised front page. 

NetBooster has two initiatives in play, which corresponds with the development of a more personalised User Experience. The first of which is our own project, GroundControl, which focuses on building a DMP (Data Management Platform). This is a database, which collects all the information that is relevant in order to display the right message to the right user. For example, GroundControl gives us the opportunity to build personalised websites and work with 100% personalised display marketing.

Websites initiate a conversation with users

The second initiative is a collaboration NetBooster has initiated with IBM and their marketing automation software, Silverpop. With Silverpop, you’re ready to develop e-mail marketing, at a far more relevant level than that of prior capabilities.

An example of how Silverpop can be used; imagine a chocolate and confectionary company that uses its website to have conversations with their users. Every time you visit their website, you receive a question that you can choose to answer, or not. This question can for example ask if you prefer white or dark chocolate. The answers to these questions are stored, with the user’s permission of course, and next time you visit their website a new question is displayed. This information can be used to change all subsequent communication, both on the website and in e-mails in order to reflect the preferences of the user. This secures a more relevant and personalised communication that in the end leads to higher user satisfaction and increased sales for the company.

We are moving from a paradigm in which users are the audience, to a situation where they are conversation partners in a dialogue focused on strengthening and improving relations between the user and the company. If done correctly, this will lead to sales and advertisements being perceived as a welcomed feature rather than bothersome.

The challenge for companies is to do this in the right way, that won’t make users feel intruded on, but instead benefiting from a service. As a user, there should be a choice. It should be easy to say ‘no’ to personalisation. And in reverse, users who are more positive about this development, should have the option to say ‘yes’ to this modern exchange economy, where personal information is willingly provided in return for free access to fantastic services, which makes the digital world more convenient.

This is the future of personalised marketing – it’s time to get personal

Written by: Christian Kongsted, Senior Online Consultant at NetBooster Denmark

__________________________________________________________________________________________

Do you want to discuss how NetBooster’s GroundControl and IBM’s Silverpop can work in conjunction to bring your website to the age of personalised marketing? Contact us now! You can also meet us at dmexco from the 16-17th September 2015 at Hall 6.1 Nr. F-058.

Five Tips to Improve your Web Analysis

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“5 Tips to Improve your Web Analysis”

Web Analytics is no longer solely about tracking. It’s about analysing the data collected from your website and finding its value in order to optimise your site and help you to drive your business.

  1. Data quality. Wrong data leads to wrong decisions, that’s a fact. Even if you don’t have all the data to justly affect your decision making, all it takes is a minimal amount of data to ensure your decisions aren’t biased, and that it’s relevant and reliable. Thus helping your decision making process by being driven by good insights.
  2. Data is neutral. It’s not good or bad, it’s just a number, a metric or a passive medium. It requires context to be interpreted: time, scope, external factors (such as weather, holidays or days of the week), internal factors (such as used coupon codes or campaign costs) and where possible, historical data. If you don’t have enough context – ask for it!
  3. Data is concept based. Visitors are linked to cookies placed in a browser. A session is a limited time lapse during which your visitor is engaged in an activity on your website. A page view is a page in which the tracking code is setup on. Think of it like colours; green is green because you learnt that during your childhood. However when asking someone who’s colorblind, they will probably tell you that the same green you see is actually brown or red in their eyes. It’s the same when you’re speaking to a marketing team or an IT person – you have to adjust your message and terminology in order to increase the comprehensibility of your information, thereby creating valuable partnerships with your co-workers and maximising understandings between different departments.
  4. Ask the right questions. Was last week a good week? Honestly, I don’t know. It could be that it was better than it used to be. But the right question should be about your expectations regarding online sales. If the average sales generated on your site per week is €1,000 and you only aimed for €100, chances are you’re underestimating your site’s capabilities. And if your goal wasn’t to generate leads, maybe your website isn’t built optimally.
  5. Continue to learn and adapt. Your analysis has to make a conclusion. It shouldn’t be personal, it’s not about the competencies of the person in charge of creating good campaigns – the campaigns were created, launched and are now finished. It’s done. So you have to answer at least one question, “what is the next step?”. You should focus on data driven decisions and stop the HIPPO (acronym for the “Highest Paid Person’s Opinion”) system.

 Written by: Fanny Le Béguec, Senior Analytics Consultant 

Join us at ‘Performance Night’ by metapeople, the warm-up event before the dmexco 2015 trade fair

performance-night-featured

The registration for the 2015 ‘Performance Night’ by metapeople opens today.

Do not miss the chance! You can register online at www.performance-night.com. Due to high demand, registrations are limited to three persons per company.

NetBooster and its German subsidiary metapeople are hosting the networking event ’Performance Night’ by metapeople, which will open its doors again for the 11th time on Tuesday, September 15th, 2015 to all online marketing enthusiasts at the Wolkenburg venue in Cologne, Germany. The ‘Performance Night’ by metapeople has become one of the most popular events to be held before the dmexco trade fair and is the ideal ‘exhibition warm-up’ for the worldwide online marketing community.

Julius Ewig, Managing Director for Germany commented: “The principle of first come, first serve will apply again this year. Our Performance Night is so popular that, 3 weeks prior to the event last year it was fully booked with 1300 participants and 21 sponsors.”

Sponsoring

This popular networking event has previously been sponsored and supported by reputable companies such as: Deutsche Telekom, DEVK, Office Depot, Payback, Jochen Schweizer, Ve Interactive, Tradedoubler, The Reach Group, BeOn, Zanox, Affilinet, Sparwelt, Sparhandy, Nexeps, Zarenga and Reach AD.

Companies wishing to represent themselves at the “Performance Night” by metapeople can take advantage of the attractive sponsoring offers and support the popular event. All sponsorship opportunities and further information regarding the “Performance Night” can be found at www.performance-night.com


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Information:

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

metapeople GmbH
Laura Schramm
Corporate Identity Manager
Tel. 00 49 203 41050-157
laura.schramm@metapeople.com 

Vorlage_Features Imagel_Events

NetBooster at dmexco

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces their participation at dmexco trade fair – the digital Marketing Exposition & Conference.

With a similar message to the 2015 dmexco slogan, “Your Digital Performance Architects”, NetBooster and its German subsidiary metapeople will be participating at this year’s dmexco from 16th to 17th September in Cologne, Germany.

The dmexco trade fair is the world’s leading exhibition for the digital industry, focusing on marketing, media and advertising technology. NetBooster’s presence this year will be focusing on showing the interaction between the various Online Marketing channels such as Affiliate, Display Media, PPC, SEO, Data/Analytics and Social Media.

Julius Ewig, Managing Director for Germany, explains the idea behind the slogan: “Today, a successful performance marketing agency needs to provide solutions to very complex problems faced by its clients. Like Architects design buildings, we create, plan and implement digital solutions for our clients and put the individual building blocks together into a working structure.”

Stefan Doll, Director of Operations at metapeople Germany, adds: “The slogan of this year’s dmexco “Bridging Worlds” fits very well to our business approach. It is about building bridges between worlds. Together with our parent company NetBooster, our digital Architects create solutions to close the gaps between the different channels and markets. We support big brands in their implementation of successful digital strategies and transformations both at national and international level.”

NetBooster and metapeople’s booth will be located in Hall 6.1 booth no. F058.


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.

Information:

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

metapeople GmbH
Laura Schramm
Corporate Identity Manager
Tel. 00 49 203 41050-157
laura.schramm@metapeople.com 

 

NetBooster publishes its Q2 / 2015 Results

 

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its results for the second quarter of 2015, with an EBITDA increase of 20%.

In the second quarter of 2015, NetBooster recorded an increase in EBITDA to €1.2m, up from €1m in the same period in 2014, with profitability level of 13.8% (11.6% in the prior year).

 

Q2OK

 

Gross Margin increased to €8.7m (+1.2%). New blue chip clients such as Estée Lauder, Groupe SEB, Euromaster and Ulla Popken were being on-boarded during this period and have not yet had a full impact on the P&L. The overall services for these new clients continue to be rolled out in the third quarter of the year, with commensurate growth in the top line expected to follow.

Growing budgets from existing satisfied clients such as Deutsche Telekom and the start of new projects will add momentum for the second half of the year as well.

OUTLOOK 2015
The management anticipates reaching a target EBITDA range between €5.5m and €6.0m for the year-end 2015 and NetBooster is well positioned to further establish itself as a full service world-wide digital agency for large companies.

Tim Ringel, CEO of NetBooster, commented: “NetBooster is in good shape and has sufficient strength and depth to move to the next level. The management is working on further strategic steps and aim to publish an announcement over the next six months.”


DISCLAIMER

This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.

This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Financial Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

 

NetBooster partners with Euromaster to develop its European digital performance strategy

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) a leading independent European agency in digital performance marketing, today announces a new partnership with Euromaster (known as ATS Euromaster in the UK), part of Michelin Group.

NetBooster has been selected to assist Euromaster in the development and implementation of its international digital performance strategy across Europe, using SEO, PPC, Display Advertisement, Social Media, RTB and CRM.

NetBooster supports companies on their digital strategy to move digital advertising to the next level by using cross-channel and consumer-centric strategies. Thanks to its 3D methodology approach, an exclusive user centric approach of the digital marketing strategy that maximises the interaction between channels, NetBooster is the only agency in Europe able to take up the digital challenges that international clients such as Euromaster face.

Operating in 17 countries, employing 10,600 employees, with revenue of €1,832m in 2014, Euromaster is one of the largest tyre retailers and vehicle related service provider in Europe.

According to Ulrike Ristau-Hutter, Chief Digital Officer at Euromaster Group, “One of our main challenges at Euromaster is to generate traffic towards our points of sales and websites. NetBooster is a trusted partner we have chosen to implement our digital transformation and especially our online business approach – and thus a key pillar of our digital strategy. Their performant cross channel solutions, their experience within the automotive industry and their international coverage through their cohesive agency network, were the deciding factors in our decision.”

Tim Ringel, CEO of NetBooster commented: “We are proud that Euromaster picked NetBooster to support their growth strategy and transformation through digital on an European level. We believe NetBooster is a perfect fit to Euromaster’s needs, combining the different digital channels based on an owned Data/CRM platform. Transparent and international digital strategies, planned and executed by an independent agency network like NetBooster is the future for blue chip clients across Europe and beyond.”


About NetBooster Group | www.netbooster.com
NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.

About Euromaster Group I www.euromastergroup.com
EUROMASTER, a wholly owned subsidiary of the Michelin group, offers solutions for vehicle maintenance (routine maintenance such as servicing, brakes, air-conditioning…) and tyre maintenance to individual and professional customers.

  • 2458 point of sales, integrated and franchises.
  • 10,600 employees
  • €1,800 billion turnover in 2014
  • 8 million tyres sold yearly
  • 2503 mobile workshops across 17 countries
  • Assistance in Euromaster service centres or on-site at the customer

Group Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com