Now in its fifth year, Advertising Week Europe is a hybrid of inspiring thought leadership, entertainment and special events celebrating the industry and its people. For one week, from 20–24 March, the brightest leaders from the marketing, advertising, technology and entertainment industries join together in London to share their visions, passions, and best practices.
Join NetBooster’s Kristoffer Ewald on Thursday 23rd March in Screen 2 at 11.45 am as he discusses the next era of programmatic. The session will offer real perspective on the balance of the tech-driven ecosystem with the timeless value of great creative, big ideas, having a real game plan and quality vs. quantity. In this lively debate, Kris will look to the future and address the industry’s biggest tech-driven challenges and opportunities.
Fashion is a highly competitive and fast-moving sector, where new entrants constantly look to chip away at established brands’ market share. In this congested environment, gaining new customers is a tough prospect – but keeping them is arguably tougher.
The IMRG Fashion Connect will have a special focus on lifetime customer value – how to determine, measure and ultimately improve it – including identifying what loyalty means today and understanding cross-channel behaviour.
This conference will provide you with insight into:
- Getting the right marketing mix for recruiting new customers
- Using personalisation to develop customer relationships
- The varying customer demographics and their changing expectations
- What makes a good customer – and how to keep them
- The value of new and returning customers
Join NetBooster’s Chief Innovation Officer Kristoffer Ewald as he hosts a panel on determining lifetime customer value.